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4 Key Challenges in Crafting an Exceptional Exhibition Stand and How to Overcome Them

Are events and exhibitions part of your marketing strategy this year? If they are, have you considered how your brand is best positioned to promote your products and services?

In the fast-paced world of events and exhibitions, success hinges on numerous decisions from the initial concept through to the final installation and each choice impacts your result – making it crucial to understand the key challenges. Whether you’re a marketing manager, brand manager, or event planner, let’s delve into our top tips to help you navigate these obstacles and achieve an exceptional exhibition stand experience.

What is a Custom Exhibition Stand?

A custom exhibition stand is a bespoke display designed and constructed to meet your specific requirements, brand guidelines, and objectives. The possibilities are vast, with flexibility in size, shape, materials, and features, allowing for creative and unique presentations.

1 - 4 Key Challenges in Crafting an Exceptional Exhibition Stand and How to Overcome Them - DisplayWise

Challenge One: Initiating the Planning Stage

Starting the planning process for an exhibition stand can be overwhelming and identifying a reliable partner with the right expertise and experience is crucial. At DisplayWise, we start with an in-depth briefing process to understand your stand objectives, brand essence and budget, tailoring our approach to meet your specific needs and goals. Our comprehensive style ensures that every detail is carefully planned and executed for success. Download our comprehensive guide and checklist which has helped many of our clients save time and achieve better results when starting their exhibition journey.  

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Challenge Two: Where do I begin with custom exhibition design?

When it comes to design, collaboration is key. Starting this process early, ideally around 9 months before your event, ensures ample time for thorough planning and execution. Whether you have specific ideas or need guidance, your design consultation will help align your brand goals and vision for the stand, even if your designs come from overseas. This collaborative approach helps us to create a custom stand design that truly reflects your identity, engages your target audience and aligns your global guidelines to the Australian market.

Want the latest in design trends? Discover more in our latest exhibition design trends article where we delve into everything from colour, textures and biophilic design through to minimalism, shareable experiences with technology and modular design.  

Challenge Three: Navigating Cost and Budget

Managing cost and budget effectively is paramount and often the most challenging aspect of organising a custom exhibition stand. Early collaboration allows us to optimise efficiencies, negotiate favourable terms and deliver a cost-effective solution for your brand. Remember, the cost of a custom exhibition stand varies based on factors like size, design complexity, materials and additional features.

Why not create a hierarchy of ‘must-haves’ and ‘nice-to-haves’ to help you approach the cost conversation with confidence? This will help you make informed decisions as well as being able to maximize your budget across different areas. If a custom design exceeds your budget, there are other solutions that may be suitable such as from our Premium Hire range, which combines visual appeal with affordability. Discover more in our latest article if a Premium Hire or Custom Design stand is right for your brand.

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Challenge Four: Production and Logistics

The timeline for building a custom exhibition stand can vary based on several factors. These could include everything from the complexity of the design, size of the stand and production capacity through to client approvals, modification or logistics for transport and installation. To help navigate these challenges, our team provides all exhibition clients with a clear timeline and milestone dates including design approval, production and installation timings.

To further guarantee your investment, our complimentary Test Assemble Service allows you to view your display prior to dispatch and installation. This ensures any modifications are made ahead of time for a seamless installation process. You can even invite your staff for briefings or product demonstrations to ensure everyone has a clear understanding of your display and sales strategy before the tradeshow begins.

Post-show logistics are also important to consider dependant on your requirements for a single-use or multi-show custom exhibition strategy. We offer storage solutions in our Sydney or Melbourne production facilities along with sustainable disposal options in partnership with our supplier network. Discover more about why a sustainable design strategy is worth the investment and how your brand can achieve this in our recent blog article.

Navigating the complexities of planning, designing, budgeting and executing a custom exhibition stand can be daunting. However, With DisplayWise by your side, the possibilities are limitless, and we can help you turn these challenges into opportunities to position your evolving brand effectively and enhance audience engagement. Whether you’re seeking a one-time showcase or a modular design for multiple events, our team is ready to bring your vision to life. Contact us today to start the conversation and let’s create something amazing together!

The Ultimate Guide to Social Media Marketing at Events & Tradeshows

Your event’s impact stretches far beyond the day itself. Whether it’s increased sales, leads or brand awareness you seek, the event is just one piece of the puzzle.


Ready to level up your strategy? Harness the power of social media with our guide and get the most out of your next event or exhibition.