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Premium Hire or Custom Design – Which Exhibition Stand Is Right for You?

Exhibitions serve as pivotal platforms within any robust marketing strategy. They act as powerful engagement tools that offer tangible opportunities for customers to interact with brands in real-time and forge connections that extend beyond the digital landscape.

Yet, amidst the excitement of choosing your on-stand experiential marketing activities or determining your promotional strategy, a crucial decision must be made between custom designed exhibition stands or selecting a pre-designed hire stand.

Don’t worry, we’re here to help you unravel this decision making process! Let’s examine the differences and advantages of each option that will help guide you towards choosing the right exhibition stand solution for your brand and exceed expectations.

What is a Premium Hire Stand?

Premium Hire Stands offer a range of pre-designed stands that are ready made and available for hire. These stands feature timeless design aesthetics and neutral colour palettes manufactured from high-quality materials and craftsmanship. They are easily customised to suit your brand identity from graphics and furniture through to greenery and décor complete with power, lighting and audio-visual pre-determined inclusions.

What is a Custom Design Exhibition Stand?

Custom Design Stands are uniquely tailored to the specific needs and brand identity of each client. This collaborative process involves working with our in-house Industrial Design team and producers to create a bespoke solution that is one-of-a-kind.

Comparing the Benefits of Premium Hire and Custom Design Exhibition Stands.

When deciding between a Premium Hire or a Custom Design stand, it’s essential to consider the unique benefits and advantages each option brings to the table. Let’s explore the benefits below or if you’re keen to get started, get in touch with our team now and we’ll get back to in less than 60 minutes.

Premium Hire Stands

  • Affordability: Premium Hire stands present a cost-effective solution with lower upfront expenses compared to Custom Designs. This makes them an attractive option for brands operating within a tight budget or looking to maximise their return on investment if exhibiting once per year.
  • Convenience: With ready-made options, Premium Hire stands save significant time and effort in the design and fabrication process. This convenience is ideal for businesses that need a quick turnaround or have limited resources to dedicate to stand development.
  • Quality: Despite being pre-designed, Premium Hire stands do not compromise on quality. Our Industrial Designers have crafted the stands from high-quality materials, ensuring your brand maintains a professional and polished appearance on the show floor.

Custom Design Stands

  • Brand Alignment: Custom Design exhibition stands offer unparalleled alignment with your brand’s identity, messaging and overall marketing strategy. Every element of the stand can be tailored to reflect your brand’s unique characteristics, creating a cohesive and immersive experience for attendees.
  • Uniqueness: A bespoke design ensures your exhibition stand makes an impact on the show floor. Tailored to meet your specific objectives, target audience preferences and show requirements, a Custom Design exhibition stand can distinguish your brand amongst attendees as well as competitors to drive strong brand engagement.
  • Flexibility: Custom stands offer great adaptability and versatility. They can evolve with your brand and be repurposed for multiple events by opting for secure storage in our Sydney or Melbourne warehouse facilities. Similarly, our Industrial Designers and Producers can work with you to design for modularity where certain elements can be reused in other planned activations to extend its’ lifespan. As such, this flexibility can result in long-term savings and a consistent brand presence across different exhibitions and events.

Guidance for Choosing the Best Exhibition Stand Option

Deciding between a Premium Hire stand and a Custom Design stand involves careful consideration of several key factors. By evaluating these aspects, you can determine which option best aligns with your brand’s goals and exhibition strategy. Consider these important factors below.

  • Budget: Assess your budget parameters and determine which option is the most cost-effective solution for your financial goals. Premium Hire stands typically require a lower initial investment, making them suitable for brands with tighter budgets. However, Custom Design stands, while more expensive upfront, can provide greater long-term value and reusability benefits. Discover more about why a sustainable design strategy is worth the investment.
  • Brand Identity: Consider the importance of brand consistency and alignment in your overall exhibition strategy. If maintaining a unique and cohesive brand presence is crucial, a Custom Design stand can ensure that every element of the stand reflects your brand’s identity and messaging. On the other hand, Premium Hire stands offer high-quality, neutral designs that can be adapted to fit a wide range of brand aesthetics.
  • Show Objectives: Evaluate your specific objectives for the event, such as lead generation, brand awareness or product showcasing. A Custom Design stand can be tailored to support these goals more effectively by incorporating unique features and interactive elements. In contrast, if your goals are more general, a Premium Hire stand might provide a sufficient and quality solution for your needs.
  • Timeline: Consider your timeline for preparation and setup. Premium Hire stands are ready made and can be deployed more quickly with less planning, which makes them an ideal solution for last-minute decisions or events with a tight preparation window. Custom Design stands, however, require a longer lead time for design, approvals and fabrication.
  • Long-Term Strategy: Think about your overall exhibition strategy and whether a Custom Stand investment aligns with your future marketing plans and exhibition calendar. Custom Stands can be reused for multiple events, providing long-term cost savings and consistency. If your exhibition needs are short-term or vary significantly from event to event, Premium Hire stands might offer greater flexibility and lower risk. Check out more strategies to boost exhibition impact and return on investment in our latest blog.

Navigating the decision between a Premium Hire  or a Custom Design exhibition stand can be complex. It’s not just about setting up a display; it’s about crafting an experience that captivates, resonates and converts on the show floor. By weighing the benefits and advantages of both options against your brand’s requirements, you can make an informed decision that enhances your exhibition strategy and maximises return on investment.

The Ultimate Guide to Social Media Marketing at Events & Tradeshows

Your event’s impact stretches far beyond the day itself. Whether it’s increased sales, leads or brand awareness you seek, the event is just one piece of the puzzle.


Ready to level up your strategy? Harness the power of social media with our guide and get the most out of your next event or exhibition.