Toll Government and Defence at Land Forces
THE CHALLENGE
Toll’s Government and Defence division set out to create a strong, commanding presence at Land Forces 2024. The brand’s custom exhibition stand brief required our team to design a display that showcased their full-spectrum of logistics capabilities from aircraft and robotics through to ground transport but also fostered accessibility and interaction.
With DisplayWise already appointed as an official custom stand builder for Land Forces by AMDA Foundation Ltd, our team was trusted to deliver a stand out presence. The goal was to deliver a custom exhibition stand that enabled impactful storytelling, elevated brand visibility, and demonstrated Toll’s critical role in defence and government logistics.
CLIENT | TOLL GOVERNMENT AND DEFENCE |
|---|---|
SERVICE | EXHIBITION |
LOCATION | MCEC |
DATE | 2025 |
SIZE | 105 SQM |
THE SOLUTION
DisplayWise designed and delivered a tailored exhibition experience that reflected Toll’s leadership in integrated logistics that was built with both form and function in mind. Key design and build elements included:
Smart Spatial Planning
Open-plan layout to support natural visitor flow, featuring dedicated zones for robotics, aircraft models, and logistics divisions. Branded floor graphics supported this intention with the Toll green used as a key element of their visual identity.
Custom Joinery and Lighting Displays
- A bespoke timber canopy to anchor the robotics area and highlight Toll’s innovation credentials.
- Free-standing meeting pods complete with floating shelving, and digital screens for immersive engagement.
- Bespoke timber flourish reception counter with lockable storage and internal shelving.
- Strategically placed product plinths showcasing key operational capabilities including aircraft, and truck models.
Rigging
Suspended overhead rig with wash-lights to illuminate Toll branding and increase visibility across the show floor.
Logistics & Installation
Our team coordinated secure transport, and all site-specific safety protocols, including toolbox talks, and venue guideline adherence. With a dedicated project management team dedicated to Toll Government and Defence’s needs, the bump-in and out procedure was executed seamlessly.
THE RESULT
The result was a flawless custom exhibition stand that delivered on every objective. With a sleek, considered design and clear division zoning, Toll Government and Defence’s presence at Land Forces 2024 was both visually powerful and highly functional. The space encouraged interaction, enabled meaningful conversations, and allowed Toll to tell a broader story, well beyond traditional logistics.
“Our goal was to get the Toll Government and Defence name/brand involved in more conversations and consideration sets. Creating more brand awareness and capability recognition within the industry, as well as the key-decision makers and connecting our G&D brand more overtly within industry events, were some of the key objectives of our involvement.
Our exhibit area was accessible and eye-catching, and we had many comments over the 3 days complimenting us on the stand design and layout. You’ve allowed us to deliver something that was different, engaging and enabled us to tell our story.”
STEVEN CARROLL
MARKETING MANAGER, GROWTH SOLUTIONS
TOLL GOVERNMENT AND DEFENCE
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