Westpac for Melbourne Home Show 2026
Creating a space for conversations about home.
The Melbourne Home Show brings together an audience actively thinking about what comes next for their homes, from renovations and upgrades to larger property plans.
For Westpac, this created a natural opportunity to connect its home lending proposition with people already in that mindset. The brief was to create a highly visible exhibition presence that balanced strong brand recognition with welcoming spaces for customer interaction and conversation. DisplayWise developed a custom exhibition stand that positioned the brand within the world of the home, creating an inviting setting for conversations with visitors while maintaining a strong and immediately recognisable Westpac presence.
CLIENT | WESTPAC |
|---|---|
SERVICE | CUSTOM EXHIBITION STAND |
LOCATION | MCEC |
DATE | AUGUST 2026 |
Designed around how people engage.
The stand was planned around the different ways visitors would use the space throughout the show.
A relaxed lounge, outdoor setting, functional kitchen and dedicated kids’ area created distinct points of engagement across the footprint. Clear sightlines and an open layout supported visitor flow, while giving the Westpac team a variety of settings for informal conversations and more considered customer discussions. Every element had a role to play in creating a comfortable, intuitive environment aligned with the interests of the Home Show audience.
Turn Brand Identity Into a Physical Experience.
Westpac’s signature red provided immediate recognition, balanced with walnut, white and Manhattan grey finishes that connected the space to a contemporary residential aesthetic.
A raised floor, grass turf and stepping stones helped define individual areas within the open footprint. Warm downlighting, integrated COB lighting and illuminated logos added depth and visibility, while two 75-inch screens provided dedicated platforms for Westpac content and messaging.
Together, these elements translated Westpac’s established visual identity into an environment tailored to the setting and its audience.
Built for More Than One Event
Future use was considered as part of the build from the outset.
Integrated storage supported the practical requirements of the Westpac team onsite, while removable wall skins allowed branded elements to be updated for subsequent installations. The stand was engineered to be adapted and reinstalled across future Home Show Australia exhibitions, extending the value of Westpac’s initial investment.
For brands with an ongoing event program, this approach provides greater value from a custom build while supporting consistency across multiple events.
Benefit From an Integrated Delivery Team.
Westpac also benefited from the broader capabilities of the DisplayWise Group.
DisplayWise sister company, Creative Hire was responsible for the wider Melbourne Home Show exhibition build and, as the event’s preferred stand builder, brought established knowledge of the show environment and its delivery requirements. With both teams working across the event, Westpac’s custom stand could be coordinated within the wider exhibition delivery, providing continuity from planning through to onsite installation.
Make your exhibition presence count.
The Westpac stand demonstrates the value of designing an exhibition environment around a clear understanding of the brand, its audience and the role the space needs to play. The resulting stand successfully combined strong brand visibility, practical functionality and a welcoming visitor experience, while providing a reusable solution that can be adapted across future Home Show events. For DisplayWise, that thinking informs every stage, from initial concept and visitor experience through to production, installation and future use.
Planning your next exhibition experience? Talk to DisplayWise about a custom stand designed around your brand, audience and objectives.
Inspired by Westpac at the Melbourne Home Show 2026?