Midea at ARBS 2026
THE CHALLENGE
In partnership with Midea HVAC & Energy Australia, DisplayWise was engaged to deliver a premium and highly functional 12x12m exhibition stand for ARBS (Australia’s Premier HVAC&R and Building Services Exhibitions). The challenge was to create a space that could effectively showcase multiple HVAC and energy solutions while maintaining a clean, engaging and cohesive visitor experience within a busy exhibition environment.
To bring this vision to life, DisplayWise worked closely with the Midea team to develop a stand that balanced strong brand visibility with practical product integration and visitor flow. The team delivered large-scale overhead signage, custom wall displays, double-sided branded product walls, a circular POS counter, data centre plinths and integrated custom storage throughout the space.
Key challenges included creating clear product zones without overcrowding the stand, maintaining strong visibility from multiple angles across the show floor, and ensuring the overall environment reflected Midea’s innovative and future focused brand positioning.
CLIENT | MIDEA HVAC & Energy Australia |
|---|---|
SERVICE | CUSTOM EXHIBITION STAND |
LOCATION | MELBOURNE CONFERENCE AND EXHIBITION CENTRE |
DATE | MAY 2026 |
THE SOLUTION
DisplayWise responded by designing and building a fully custom 12x12m stand for Midea HVAC & Energy Australia, elevating the brand through bold architecture, clear product zoning and a refined, high-impact exhibition presence.
A strong central structure anchored the space, supported by large-scale overhead signage, double-sided branded walls and dedicated product display zones that ensured visibility from multiple sightlines across the show floor.
Key design and build elements included:
- Custom wall displays to showcase key HVAC and energy solutions.
- Double-sided branded product walls to maximise exposure and engagement.
- Circular POS counter designed for visitor interaction and lead capture
- Data centre plinths to highlight technical product applications.
- Integrated custom storage to maintain a clean, functional stand environment.
Working within a high-traffic exhibition environment, DisplayWise focused on balancing strong brand presence with practical functionality, ensuring the stand supported both customer engagement and product storytelling.
The DisplayWise team managed the project end-to-end, including design, production, graphic application, logistics, installation and dismantle, delivering a seamless build from concept through to completion.
THE RESULT
DisplayWise drew on its extensive exhibition design and build expertise to deliver a commanding and refined presence for Midea HVAC & Energy Australia at ARBS 2026. The bold architectural framework, double-sided branded walls and integrated lighting elements ensured strong visibility from every angle, while carefully considered product zones and functional spaces supported both open engagement and technical discussions.
DisplayWise focused on delivering a stand that not only met the demands of a high-traffic trade exhibition but also elevated the visitor experience—ensuring Midea’s HVAC and energy solutions were clearly showcased, easily navigated and presented with impact throughout the event. This stand was a strong example of how strategic design, precision manufacturing and end-to-end delivery can transform a blank exhibition space into a powerful and cohesive brand experience.
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