Westpac Bicentennial Celebrating 200 Years
DisplayWise was engaged through longstanding agency client Imagination, as the primary set builder, installation and logistics company for the Westpac Bicentennial Exhibition Project. This exhibition was a platform to host broker events across Australia in celebration of Westpac’s 200 years.
A key challenge was taking the initial supplied design concepts and creating solutions that were practical, functional and safely fabricated. Additionally, each element required properties for easy dismantle onto skids or crates to freight domestically and then subsequently be unpacked and rebuilt for the next installation.
The exhibition was a roadshow commencing in Sydney then travelling to Brisbane, Perth, Adelaide and concluding in Melbourne over a period of three months. The was a robust compilation of important milestones in the bank’s 200-year history.
The audience included the first 200 successful business owners selected through Westpac’s Business of Tomorrow program; the first 200 successful scholars awarded by Westpac Bicentennial Foundation; and 200 employees specially chosen for their exceptional customer service record.
Sydney, Brisbane, Perth, Adelaide, Melbourne
Imagination supplied DisplayWise with initial concept designs of the Bicentennial Exhibition and overall venue layouts for each of the five venues.
DisplayWise managed the manufacture of the 1st Century, 2nd Century and 3rd Century zones – creating ‘moments in time’. These were in line with specific visitor experience objectives of showcasing the Westpac brand story and progression throughout the previous 200 years.
Prominent emphasis was placed on the sourcing of reclaimed materials such as brushed sandstone paint effects, corrugated sheet metal, rust effect finishes, faux bricks, distressed timbers and futuristic mirrored finishes.
DisplayWise was required to manufacture key areas such as the Westpac Timeline Wall, The Gold Rush Mountains, The Bank and various sized custom built metal showcases and display plinths to exhibit Westpac memorabilia. Items included uniforms, shareholder certificates and a coin counting scale.
Security was paramount for the exhibition as priceless memorabilia was on display. Therefore, a lockable showcase fixtured was incorporated into the final design as well as consideration given to materials used for optimum preservation of the artefacts.
The approach of incorporating reclaimed materials into the design contributed to an authentic and immersive experience.
Imagination was pleased with the results as it provided visitors with a rare insight into what Westpac customers would have experienced during that particular era.
The successful execution of the exhibition roadshow also contributed to Westpac’s overall strategy of supporting individuals, businesses and community organisations now and in the future.