TGI Sport for Telstra
THE VISION
At DisplayWise, we believe the best brand experiences are the ones people can step into, interact with and remember long after they leave. When TGI Sport approached us to bring the Telstra Walk activation to life, our role was to transform an ambitious creative concept into a fully immersive physical environment that captured the excitement of NRL game day.
Working closely with the TGI Sport team, we built and installed every element required to recreate the energy of Telstra’s iconic campaign. The objective wasn’t simply to build a stand, it was to create a destination where fans could engage with the brand, take part in the experience, and become part of the story themselves. From the moment visitors entered the activation, every feature was designed to immerse them in the world of Telstra and celebrate the passion of Australian sport.
CLIENT | TGI SPORT |
|---|---|
SERVICE | BRAND ACTIVATION |
LOCATION | WESTFIELD PARRAMATTA |
DATE | JUNE 2026 |
THE BUILD
Bringing the Telstra Walk activation to life required far more than fabrication—it demanded innovation, collaboration and attention to detail.
At DisplayWise, we continue to push boundaries, constantly challenging ourselves to think creatively and find better solutions for our clients. From sourcing innovative materials to embracing the latest design trends and techniques, every project is an opportunity to raise the bar and create something extraordinary.
For the Telstra Walk activation, this mindset came to life through a custom-built environment that seamlessly blended physical fabrication with digital engagement. Visitors entered beneath oversized goal posts before stepping onto realistic grass flooring, immediately immersing themselves in the atmosphere of game day. Locker-style cabinetry, bench seating, branded plinths, trophy displays, LED screens and interactive kiosks recreated the energy of a professional sporting environment, while carefully integrated lighting elevated the experience.
The hero feature was the interactive green-screen experience, allowing fans to virtually step inside Telstra’s campaign and become part of the action themselves. Every component was custom fabricated, precision finished and thoughtfully installed to ensure the physical environment worked harmoniously with the technology, delivering an activation that felt engaging, intuitive and unforgettable.
By continually challenging conventional thinking and combining craftsmanship with innovation, DisplayWise transformed a creative vision into an immersive experience that connected people with the brand in a meaningful way.
THE IMPACT
The project showcased how thoughtful design and quality fabrication can transform a campaign into a memorable brand experience—proving that the most successful activations are the ones people don’t just see, but genuinely experience.
The completed activation became far more than an exhibition display—it became a destination.
Families stopped to explore, sports fans immersed themselves in the experience, and shoppers were encouraged to interact rather than simply walk past. By combining large-scale fabrication with engaging technology, the activation generated memorable moments, encouraged social sharing and strengthened the connection between Telstra, TGI Sport and their audience.
At DisplayWise, we’re proud to partner with leading agencies and brands to bring ambitious ideas to life through custom-built activations that engage, inspire and leave a lasting impression.
Inspired from the TGI Sport x Telstra activation?