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Tag Heuer
CHALLENGE
With an established relationship spanning over a decade, creative brand agency Traffik engaged DisplayWise to bring to life their client’s international concept to an Australian audience. To celebrate the launch of the new Porsche AG inspired Carrera Collection, DisplayWise was tasked with producing and installing the TAG Heuer and Porsche collaborative activation. The project layout required custom display cabinetry to facilitate the superior presentation of the TAG Heuer range, alongside a show stopping Porsche vehicle.
Display Type | Brand Activation |
|---|---|
Client | Traffik |
Brand | Tag Heuer & Porsche |
Venue | Westfield Sydney |
SOLUTION
Utilising an extensive knowledge of local materials, DisplayWise were able to deliver an exceptional replication of the European design. The meticulous selection of high-quality materials including glass, lighting and laser cut lettering, coupled with exceptional finishes ensured the custom build complimented the high-end calibre of the products it displayed.
Refined finishes including powder coated steel and polyurethane paint were incorporated into the final design, offering a beautifully consistent finish whilst ensuring durability for multiple use as required.
RESULT
On display for 2 weeks at Westfield Sydney, the activation rolled out with ease and success. The display captured the attention of over 100,000 consumers during the 2020 Christmas period. The ability to personalize TAG Heuer gifts on the display was well received by many shoppers.