ŠKODA at Melbourne Motorshow
THE CHALLENGE
In 2026, the Melbourne Motor Show was set to be the largest gathering of automotive manufacturers and aftermarket brands in Australia in over 15 years, creating an competitive environment for attention and engagement.
DisplayWise was engaged to design and build a custom exhibition stand for ŠKODA, with the objective of encouraging meaningful visitor interaction while keeping the focus firmly on the brand throughout the show. The space needed to not only showcase ŠKODA’s latest vehicle models but also actively support test drive bookings and deepen customer engagement.
A key challenge when designing the 10m x 12m island stand was to incorporate two dedicated meeting zones and four vehicles, without compromising flow, visibility, or accessibility.
In designing the space, we wanted to create a highly functional and visually striking environment that made the ŠKODA brand stand out in the exhibition. Overhead rigging was used as a way to deliver branding overhead, enhancing visual cut-through.
CLIENT | ŠKODA |
|---|---|
SERVICE | EXHIBITION |
LOCATION | MELBOURNE CONVENTION CENTRE |
DATE | APRIL 2026 |
THE SOLUTION
DisplayWise delivered a reusable, custom-built, and sustainable exhibition solution, designed to balance premium brand impact with long-term asset value while reducing environmental footprint. The approach centred on maximising the use of the existing stand, enhancing functionality, and ensuring a refined, high-impact visitor experience.
A key priority was the refresh and reuse of ŠKODA’s existing stand infrastructure, which had been stored following previous activations. Rather than building from scratch, the structure was thoughtfully reimagined, re-engineered, and upgraded to extend its lifecycle and performance.
This process included a full off-site test assembly, ensuring a smooth, efficient, and seamless installation on the show floor, while de-risking on-site delivery and maintaining a high standard of finish.
To enhance functionality, DisplayWise produced custom tech plinths, designed to seamlessly integrate client-supplied touchscreens. The hire of 68 inch TV screens were placed in the rear of the stand to encourage deeper product engagement, all while maintaining a clean and cohesive stand aesthetic.
In addition, bespoke bench seating was introduced on the opposite side of the stand to create informal breakout zones for conversation and rest aswell as storage for skoda team. This helped balance digital interaction with physical comfort, supporting longer dwell times and more meaningful visitor engagement throughout the space.
THE RESULT
The ŠKODA custom exhibition stand delivered a standout presence at the Melbourne Motor Show, cutting through a highly competitive environment with its strong architectural design, clear brand expression, and carefully considered visitor journey.
By combining refreshed existing infrastructure with new custom-built elements, the stand achieved a cohesive, premium experience that was both sustainable and purpose-built for the event. The result was a space that not only looked distinctive but also reinforced ŠKODA’s commitment to innovation and responsible design.
Across the show’s 103,000 visitors exceeded attendance expectations and highlighting strong momentum for future events—the stand successfully drove engagement across both physical and digital touchpoints. Integrated screens, QR activations, and strategic vehicle placement worked together to encourage interaction and support test drive enquiries.
Technology was seamlessly embedded throughout the environment, while breakout seating areas increased dwell time and created opportunities for more meaningful, high-value conversations.
Overall, DisplayWise delivered an efficient, design-led solution that balanced reuse, innovation, and brand impact. The final outcome strengthened ŠKODA’s visibility and positioning within one of Australia’s largest automotive showcases and was met with strong client satisfaction.
Inspired from the ŠKODA Melbourne Motorshow experience?