Martinus
THE CHALLENGE
Martinus required a larger, more functional exhibition presence for AusRAILPlus 2025 — one that reflected the scale, capability and professionalism of the brand while supporting meaningful business conversations on the show floor.
With an increased footprint in a busy exhibition environment, the stand needed to achieve multiple objectives at once: elevate brand visibility from a distance, accommodate both private and informal meetings, and operate efficiently for the team throughout the event. A key part of the brief was to achieve this by reusing existing stand assets, ensuring sustainability goals were met while extending the longevity and value of Martinus’ original investment.
CLIENT | MARTINUS |
|---|---|
SERVICE | CUSTOM EXHIBITION STAND |
LOCATION | MCEC |
DATE | DECEMBER 2025 |
SIZE | 81SQM |
THE SOLUTION
DisplayWise partnered with Martinus to deliver a custom-designed 81sqm (9×9) exhibition stand that combined strong architectural form with purpose-led layout planning. A refreshed graphic suite was rolled out across new feature walls, integrated storage and a concealed meeting room, ensuring a cohesive and contemporary brand presence. Two interconnecting overhead timber frame structures formed a striking hero archway, supported by a rigged overhead banner, dramatically increasing visibility across the exhibition hall.
At the centre of the stand, functionality was prioritised. A concealed boardroom-style meeting room with sliding door entry allowed for private presentations and conversations away from the show floor. A secondary open meeting zone supported casual discussions, while a custom coffee counter with illuminated Martinus logo and lockable storage provided a welcoming, highly practical hub for the team and visitors alike. Every design decision was made to ensure the stand worked as hard as the Martinus team — supporting flow, visibility, storage and engagement throughout the event.
THE RESULT
The finished stand delivered a commanding presence on the AusRAILPlus show floor, drawing attention through elevated signage and architectural overhead structures, while seamlessly supporting the team’s day-to-day operational needs.
Importantly, the custom exhibition stand was designed around the clever reuse of existing structural elements, allowing Martinus to refresh their presence with new graphics, reconfigured layouts and added functionality — all while meeting sustainability goals and extending the longevity of their investment. The result was an exhibition stand that didn’t just look impressive — it worked harder and smarter.
Inspired from the Martinus experience?