LG at ARBS
THE CHALLENGE
LG Electronics tasked DisplayWise with creating a modern, vibrant, and functional branded environment to showcase their cutting-edge products and technology. The design needed to tell a compelling story of LG’s commercial and residential air-conditioning applications, creating a seamless and immersive product discovery journey.
The International Convention Centre Sydney (ICC Sydney) provided the perfect venue as ARBS is the pinnacle event for the HVAC industry. As such, LG optedto take a prominent 108sqm custom space on the show floor to connect with their customers through striking design and maximum brand impact.
Client | LG |
|---|---|
Service | Exhibition |
Location | ICC Sydney |
THE SOLUTION
Tasked with showcasing LG’s cutting-edge air-conditioning products and technology, the custom stand featured two bespoke large arc wall structures to make a big impact and welcome visitors to the space. The double overhead rigged structure also created a striking visual presence with a prominent illuminated LG logo, immediately drawing attention to the brand across the showfloor.
Lighting also played a crucial role in the build. Our team of Industrial Designers chose red LED lighting to enhance the brand palette and utilised the psychological impact of red—evoking emotions like joy, energy and excitement. The freestanding product walls, finished in a sleek timber grain laminate with recessed lighting, added a modern touch, while the integrated green wall introduced a natural element, balancing the high-tech display by bringing the outside environment inside. This impressive green wall was a dedicated area for RAC indoor and outdoor products, complete with the vibrant red LED lighting to maximise brand impact for LG at ARBS.
Central to the space was a TV wall which showcased branded content with two large fabric lightbox units that highlighted LG’s innovative air purification technology. At the rear of the custom stand, an additional freestanding product wall showcased ducted indoor units and Multi V5 systems, creating a seamless and immersive product discovery journey.
THE RESULT
Our end-to-end service ensured every detail was planned to precision from concept to installation for LG at ARBS, leaving the brand and event attendees impressed with the impactful and engaging space. The custom build process highlights DisplayWise’s commitment to creating captivating display spaces that speak with intent, helping brands like LG tell their stories effectively and impactfully.
From start to finish, we were dedicated to delivering beyond expectations and Nicole Ryan, National Sales and Marketing Coordinator at LG, couldn’t have agreed more, explaining;
“DisplayWise have been an absolute dream to work with from start to finish! The installation team was amazing, the design team nailed it and James and Steve made everything so easy for us.”
Inspired by LG’s experience?