Kia EV5 Roadshow
THE CHALLENGE
Our agency partner, Bastion Experience, approached DisplayWise on behalf of their client Kia, with a clear yet ambitious brief; create a modular, scalable display solution capable of traveling between multiple locations while maintaining a premium, high-impact presence.
The challenge was to design multiple activation kits that would not only showcase the all-new Kia EV5 but also reflect Kia’s global brand guidelines, ensuring consistency and innovation at every stop. The solution needed to be robust enough to handle extensive freight movements—over 40 transfers across 17 sites—while allowing for efficient installation and reassembly.
This was also the first roadshow executed under new automotive guidelines for shopping centre activations, setting a new benchmark for future events.
Service | Brand Activation / Roadshow |
|---|---|
Client | Bastion Experience x Kia |
Sites | 17 |
Display Size | 8m x 6m & 6m x 4m |
THE SOLUTION
In collaboration with, Bastion, DisplayWise developed four modular display kits designed to showcase either one or two vehicles for the Kia EV5 Roadshow. Each kit was engineered for scalability, durability and consistency across various locations while remaining adaptable to different retail spaces from 6×4 to 8×6 space. Additionally, custom crates were designed to protect all display assets during transit which was crucial for a roadshow with a single kit covering over 10,000kms across 3 different states alone.
Every element of the Kia EV5 roadshow was designed with precision and purpose. Using high-durability materials, we ensured the display was not only visually striking but also practical, allowing for efficient freight handling and seamless reassembly across multiple locations. Each bespoke furniture piece, from the custom branded tower through to the specification display and planter box, was carefully considered to align with Kia’s global brand guidelines, ensuring the spotlight remained firmly on the vehicle itself.
Our expert team also managed the vehicle setup with precision. To create a cohesive and premium display experience, trade plates were discreetly replaced with custom branded ‘EV5’ display plates, and even the vehicle wheels were rotated to showcase the Kia logo perfectly. Each vehicle was then connected to trickle chargers and set into display mode, enhancing the presentation while preserving the car’s battery life during the activation.
To elevate customer engagement, interactive digital touchpoints were seamlessly integrated throughout the activation. These features allowed visitors to dive deeper into the EV5’s innovative features, book test drives, and connect directly with dealerships—enhancing accessibility and driving meaningful connections. Our expert team applied custom QR Code graphics, strategically placed on the reception counter and tower display to encourage further exploration and discovery of Kia’s latest EV technology.
Behind the scenes, safety and attention to detail were also paramount. Drip trays were positioned underneath the vehicle, wheel chocks secured all four wheels, and both car keys and display assets were managed through on-site security protocols. At the conclusion of each activation, the bump-out process was handled with the same level of care. Our team efficiently reversed the setup, ensuring all assets were safely packed and trade plates returned before vehicles were moved to their next destination. This seamless process ensured every activation was delivered to the highest standard—on time, every time.
A dedicated DisplayWise Project Manager oversaw the entire execution, bringing expertise, attention to detail and accountability to every stage of the roadshow. From managing the logistics of over 40 freight movements through to ensuring the seamless tracking and handling of trade plates, the DisplayWise team provided end-to-end support.
THE RESULT
The Kia EV5 roadshow successfully brought Kia’s innovation and brand values directly to consumers across Australia. The activation provided a seamless, immersive brand experience, allowing customers to engage with the latest EV technology through interactive displays and digital touchpoints.
With over 40 freight movements across 17 sites, the roadshow ran with precision and efficiency, overcoming logistical challenges while maintaining a high-quality, consistent brand presence. The custom-built modular kits, combined with asset protection and dedicated project management, ensured minimal damage in transit and smooth execution at every location.
This activation not only showcased Kia’s commitment to innovation and sustainability but also set a new standard for automotive retail experiences across Australia.
Inspired from the Kia EV5 Roadshow experience?