Kaldewei
THE BRIEF
Leading international bathroom manufacturer, Kaldewei, approached DisplayWise to design and produce a new custom point of sale display unit for select retail locations. With a unique enamel formulation, the company has become known for its manufacturing process and unrivalled durability in its product range. In approaching the brief, the DisplayWise design team wanted to follow the brands premium and high end brand positioning, ensuring that the finishing’s selected complimented the brand.
Display Type | Retail Point-of-Sale |
|---|---|
Units produced | 4 |
THE SOLUTION
Wanting to create a high quality display piece that would accommodate changes to product lines, a flexible design was developed. This enabled the Kaldewei basins to be changed as needed, ensuring the displays could be diversified and used for many years to come.
The design was inspired by the Art Deco era, giving the display a sense of luxury in an effort to stand out from other competitor products in this space. The design was created using powder coated aluminium and two pack polyurethane. The striking contrast of the high end gold finish and the gloss black provided the perfect back drop to showcase the brands product range.
All displays were quality checked and packaged from our warehouse and delivered directly to our clients facility for internal distribution. Custom pallets were made to ensure the safe transportation of the units, which were delivered to site via our trusted transport partners.
THE RESULT
Demonstrating our ability to design and manage the production of a range of different materials and finishes, the result was a unique point of sale display that positioned the Kaldewei brand and its products as luxury brand.
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