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Jaybird
CHALLENGE
With an objective to increase brand awareness and boost sales in the lead up to Christmas, longstanding client Logitech, approached DisplayWise to design, build and install a retail pop up display store inside Westfield Bondi Junction.
Client | Logitech |
|---|---|
Display Type | Retail |
Venue | Bondi Junction |
Display Size | 24 sqm |
SOLUTION
Alongside the requirement that the display be capable of cohesively displaying two of the brands most popular product lines, DisplayWise devised a retail design that was both captivating and edgy to ensure it adequately spoke to the target market. With the Jaybird Headphones and Ultimate Ears product lines geared towards a tech-driven younger market, the design contained an elegant balance tech positioned in amongst a seasonal taste of Christmas. By using illuminated acrylic panels alongside branded display plinths, the overall look and feel of the retail display provided Logitech with a consistent and strong representation of their brand and product line.
RESULT
On show for the entire month of Christmas, the pop up retail initiative allowed the passer-by to touch, feel, experience, and ultimately purchase the Logitech range. The striking use of colour, texture and graphics provided an intriguing visual, further increasing the foot traffic and interest for the products on display.