Everything Electric 2025
THE CHALLENGE
Everything Electric 2025 presented DisplayWise with an exciting challenge to create 1,532m² of custom exhibition stand space for 11 top automotive and energy brands in one of Australia’s largest EV trade shows. This global event, which has grown exponentially each year, is known for its massive EV test drive experience and the most extensive display of electric vehicles available on the market.
With just 2 days for installation, our talented team of event producers, industrial designers, skilled tradespeople, and project managers were under pressure to create unique, high-impact spaces for each brand while ensuring a seamless experience for over 31,000 attendees and more than 6,400 test drives.
Every detail from innovative technology integration and sourcing of premium finishes through to designing immersive stand environments was crucial to telling each brand’s story. Additionally, media, VIPs, and select customers who attended an exclusive new car reveal the night before the official show open increased the stakes for our team to deliver on time and with precision.
CLIENT | AGL, AUDI, AMPOL, JACK MORTON X CADILLAC, DEEPAL, GWM, BASTION X KIA, ŠKODA, TESLA, ON EV, VOLKSWAGEN. | |||||||||||||||||||
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SERVICE | EXHIBITION | |||||||||||||||||||
LOCATION | SYDNEY SHOWGROUND | |||||||||||||||||||
DATE | 2025 | |||||||||||||||||||
THE SOLUTION
The custom build scope for Everything Electric this year demonstrated our ability to manage, design, and execute large-scale, multi-brand activations. As a trusted partner in the automotive and energy sectors, we seamlessly translated the brand identities into immersive physical spaces while managing the diverse technical requirements across 11 unique builds.
VOLKSWAGEN GROUP AUSTRALIA
Volkswagen Group Australia (VGA) aimed to make a bold statement about its commitment to electrification, showcasing Volkswagen, Audi, Skoda, and a dedicated ON EV exhibition space to reinforce its leadership in the transition to electric mobility. Our team was supplied with the design intention and guidelines for each of the spaces along with key furniture build elements to fulfil each brand’s unique requirements.
VOLKSWAGEN
Volkswagen’s presence at Everything Electric 2025 was a striking showcase of innovation and electrification, with a bold stand design that elevated brand visibility. Custom-built illuminated lightboxes with mirror laminate finishes framed the space with LED tube edge and raised acrylic logos created an eye-catching display. A central stacked LED wall with integrated storage served as a visual anchor, while a feature installation with push-through illuminated opal acrylic “BUZZ” lettering emphasised the excitement around the display vehicles. Visitors were also able to book test drives for the ID.4 Pro, ID.5 GTX SUVs, and ID. Buzz, bringing Volkswagen’s electric future to life.
ŠKODA
Celebrating 130 years of automotive heritage, Škoda’s stand highlighted the Australian unveiling of the Elroq, a fully electric SUV. The stand’s striking colour palette created an eye-catching contrast that reinforced the brand’s fresh, dynamic identity. From Škoda’s signature deep green through to the vibrant ‘Mamba Green’ Enyaq and ‘Timiano Green’ Elroq vehicles, the visual aesthetic was a delight for visitors. Other custom elements on the stand featured an interactive ‘Charge Challenge’ bike station, encouraging visitors to experience Skoda’s EV technology firsthand in a gamified and fun way.
ON EV
Positioned as a showcase of Volkswagen Group’s electric vehicle ecosystem, the ON EV space served as both an educational hub and an event venue for VGA’s high-profile Night 1 launch, attracting over 400 industry guests and customers. A custom battery podium and area model towers were designed to present VGA’s 14 new EV models launching locally in 2025. Timber bleacher seating with integrated LED backlighting was also produced to create a dynamic space for presentations and networking complete with a bespoke DJ booth to set the scene for VGA’s exclusive launch event.
AUDI
Audi’s presence at Everything Electric highlighted sustainable innovation and premium design, by reusing and repurposing elements from previous stand builds. The reconfigured space seamlessly blended Audi’s signature sophistication with cutting-edge EV technology and offered an exclusive preview of the fully electric S6 e-tron, a standout in the all-new A6 e-tron range. A design highlight was the visually striking 5 x 2.4m feature wall with a circular cut-out, creating a captivating focal point and brand storytelling moment of the iconic Audi brand rings.
ŠKODA
Celebrating 130 years of automotive heritage, Škoda’s stand highlighted the Australian unveiling of the Elroq, a fully electric SUV. The stand’s striking colour palette created an eye-catching contrast that reinforced the brand’s fresh, dynamic identity. From Škoda’s signature deep green through to the vibrant ‘Mamba Green’ Enyaq and ‘Timiano Green’ Elroq vehicles, the visual aesthetic was a delight for visitors. Other custom elements on the stand featured an interactive ‘Charge Challenge’ bike station, encouraging visitors to experience Skoda’s EV technology firsthand in a gamified and fun way.
ON EV
Positioned as a showcase of Volkswagen Group’s electric vehicle ecosystem, the ON EV space served as both an educational hub and an event venue for VGA’s high-profile Night 1 launch, attracting over 400 industry guests and customers. A custom battery podium and area model towers were designed to present VGA’s 14 new EV models launching locally in 2025. Timber bleacher seating with integrated LED backlighting was also produced to create a dynamic space for presentations and networking complete with a bespoke DJ booth to set the scene for VGA’s exclusive launch event.
AUDI
Audi’s presence at Everything Electric highlighted sustainable innovation and premium design, by reusing and repurposing elements from previous stand builds. The reconfigured space seamlessly blended Audi’s signature sophistication with cutting-edge EV technology and offered an exclusive preview of the fully electric S6 e-tron, a standout in the all-new A6 e-tron range. A design highlight was the visually striking 5 x 2.4m feature wall with a circular cut-out, creating a captivating focal point and brand storytelling moment of the iconic Audi brand rings.
DEEPAL
At the heart of Deepal’s design was the rhombus shape, chosen by our industrial designers for its dynamic aesthetic and symbolic connection to motion, aerodynamics, and energy efficiency. Just as precision engineering defines Deepal’s EVs, this geometric symmetry maximised visual impact while ensuring the vehicles remained the focal point of the space. In particular, the Deepal test drive centre featured QR code signage, allowing visitors to seamlessly book a hands-on EV experience.
JACK MORTON X CADILLAC
Designed with reusability in mind, our collaboration with Jack Morton and Future Labs for the Cadillac stand repurposed assets from a recent retail roadshow. Adapting the design for the 10x10m space required floor modifications to accommodate a second vehicle with consideration given to overall visitor experience in the layout. A custom LED touch-table also let visitors personalise LYRIQ’s lighting, creating a dynamic, interactive experience. The stand’s illuminated column structures and innovation wall provided a striking entrance, while a music-reactive light display blended technology and personalisation, highlighting Cadillac’s commitment to innovation.
BASTION X KIA
In collaboration with Bastion for their client, Kia, we produced two custom stand builds that were seamlessly combined with the clever use of overhead rigged signage. One stand showcased the EV9, EV3, and EV5 vehicles with LED lightbox backdrops to represent different driving environments to creatively align with Kia’s “Movement That Inspires” brand philosophy. QR codes on the custom silent salesman displays provided additional specs and customer information along with the second stand featuring a live chassis display with sustainable materials to drive conservations about the new vehicles.
GWM
GWM chose to showcase the ORA 3 test drive and Haval H6GT, using custom-branded feature walls to frame the vehicles. Custom product spec plinths were placed beside each car, offering further details for an enhanced discovery experience along with large overhead rigged signage to attract attention in the busy exhibition hall.
AGL
AGL wanted to showcase its ‘Electrify Now’ tool, helping visitors estimate potential energy bill and carbon savings when transitioning to an all-electric home. Our team produced new custom timber-clad feature towers and reused assets from the brand’s replica car garage with interactive EV charging solutions, solar battery bundles, and educational graphics updated to suit. LED lighting was also strategically used to create a high-energy, attention-grabbing display in the high traffic thorough-fare between The Dome and the Exhibition Halls of the venue.
AMPOL
Ampol’s objective was to highlight the AmpCharge EV solutions, offering exclusive promotions on its public charging network and home charging hardware. With a clean and minimalistic aesthetic, our team produced custom wall panels with LED backlighting to showcase Ampol insights into public EV charging, Ampol Energy, and home charging solutions. Additionally, neon yellow and blue graphics were applied to create a visually striking replica of an EV charging bay whilst visitors could enter the competition by scanning a QR Code for a unique Ampol State of Origin experience.
TESLA
Tesla’s showcase featured the Model Y, Cybertruck, and Model 3, giving visitors the opportunity to explore the charging solutions available within the Tesla Ecosystem. A bespoke home structure was reused from previous stand designs and featured LED pulsating lights to demonstrate how energy flowed through the home by using the Powerwall storage solution. The custom platforms and podiums for Tesla’s Cybertruck and humanoid robot also added a futuristic edge, drawing significant attention at Everything Electric.
THE RESULT
From concept to completion, DisplayWise delivered a seamless end-to-end execution for this tradeshow, ensuring every element was measured, planned, and meticulously managed.
With 1,532m² of exhibition space, 400 forklift movements, and 8 semi-trailers of custom-built stands, our team worked with precision to bring multiple brands to life under tight time constraints.
We ensured a smooth, high-impact delivery while maintaining the craftsmanship and attention to detail that defines our work and our clients’ success. That’s why brands trust DisplayWise to create exhibition experiences that deliver exceptional storytelling, innovative design, and flawless execution—every time.
Inspired from the Everything Electric experience?