CNES at IAC 2025
THE CHALLENGE
In partnership with CNES, DisplayWise was engaged to deliver a sophisticated and immersive exhibition stand for the International Astronautical Congress (IAC) 2025. The challenge was to translate CNES’s global identity into a physical environment that felt premium, intuitive and distinctly reflective of France’s leadership in space innovation.
To bring this vision to life, DisplayWise took the brief, making strategic recommendations across structure, materials and spatial flow to ensure that every detail aligned with CNES’s premium and technologically advanced brand identity. The team also navigated engineering considerations for the 4-metre structures and integrated AV throughout the space.
Key challenges included transforming CNES’s global communication style into an immersive, exhibition-ready experience, sourcing materials that matched the agency’s high standards; and maintaining design integrity across large-scale graphics, LED-lit architectural forms and precision-built components.
CLIENT | CNES – CENTRE NATIONAL D’ETUDES SPATIALES |
|---|---|
SERVICE | CUSTOM EXHIBITION STAND |
LOCATION | ICC SYDNEY |
SIZE | 72SQM |
THE SOLUTION
DisplayWise responded by designing and building a fully custom 72sqm stand that elevated the CNES identity through bold architecture, refined finishes and thoughtful functionality.
A 4-metre-high main structure anchored the space, enclosing a private meeting room and storage area finished in a sleek black roller paint with contrasting full-graphic walls. Dimensional CNES and Team France Export logos were integrated into the design to reinforce international brand presence.
Key design and build elements included:
Bespoke CNES and Team France Export logos, adding dimensional branding detail
Architectural archways featuring integrated LED lighting to draw attention from across the exhibition hall
A private meeting space with frosted windows, timber-effect
Custom reception area with branded counters and seamless attendee flow
Working with an international client added an additional layer of complexity, with time zones and market differences all requiring thoughtful navigation. DisplayWise managed these seamlessly, translating CNES’s ideas and global direction into a locally appropriate, exhibition-ready environment.
The DisplayWise team managed every stage from design, production, graphic application, AV integration, logistics, installation and dismantle ensuring precision and consistency from concept to completion.
THE RESULT
DisplayWise drew on its extensive research and development, expertise by delivering a commanding and refined presence on the exhibition floor for CNES at IAC Sydney 2025. The bold architectural lines, immersive lighting and elevated graphic treatments captured attention from every angle, while its thoughtfully planned interior zones supported both open engagement and confidential discussions.
DisplayWise focused on delivering a space that not only met the technical and functional demands of the IAC environment but also elevated the visitor experience—ensuring the CNES story could be explored, understood and remembered. The custom stand was as a strong example of how strategic design, craftsmanship and collaboration can transform an exhibition space into a powerful brand experience.
“The stand created by Displaywise was very well designed and laid out, allowing the public to listen to speeches and engage in conversation. The high-quality finishes and range of options allowed everyone to work in excellent conditions. The CNES brand was highlighted by the design and graphic style. Our stand was visible and it was perfectly suited to our needs.”
CLARRISE MILLER
CORPORATE BRAND MANAGER, CNES – FRANCE’S NATIONAL CENTRE FOR SPACE STUDIES
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