Caroma Contura II Launch
THE CHALLENGE
Caroma approached DisplaWise to deliver a national roll-out for the new Caroma Contura II product range. This new natural and elegant aesthetic is derived from matte white and matte clay ceramics along with brushed bronze metal finishes for a cohesive and luxurious bathroom collection.
For stage 1 of the product launch, Caroma tasked DisplayWise with delivering 14 store-in-store displays along the east coat of Australia for Harvey Norman retailers including Domayne and Cass Brothers. The task required seamless coordination and adaptability to maintain brand consistency whilst balancing various store foot-prints, orientations and requirements to showcase the Caroma Contura range of Basins, Bathroom Mixers, Showers, Baths, Toilet Suites and Accessories. simultaneously.
Client | CAROMA |
|---|---|
Service | STORE-IN-STORE |
Location | 14 STORES, HARVEY NORMAN INC.
DOMAYNE + CASS BROTHERS |
THE SOLUTION
Having partnered with Caroma for over 15 years, DisplayWise’s extensive knowledge of the brand’s values, design preferences and quality expectations allowed us to tackle this project with precision and confidence. Our thorough understanding of the Caroma Contura products and brand identity allowed us to deliver a solution that met the aesthetic and functional requirements of each store, regardless of the specific space limitations or layout configurations. Caroma needed a trusted partner to ensure that their design vision and high-quality standards were upheld across all locations, from major retailers like Harvey Norman and Domayne through to boutique stores like Cass Brothers.
KEY DESIGN HIGHLIGHTS
- Precision Project Management: We carefully planned the rollout to ensure all 14 stores were completed within the agreed timelines, aligning with Caroma’s holistic product launch schedule.
- Tailored Approach: Each display was custom-built to fit the unique in-store requirements, while retaining the overall brand consistency that Caroma is known for. The store footprints ranged from 15 – 50sqm
- Quality Craftsmanship: Every detail was executed to perfection, ensuring that the Caroma Contura launch installations were not only visually striking but also robust and durable for the permanent installation.
“From the initial concept to the final installation across multiple Harvey Norman and Domayne stores, the DisplayWise team was outstanding. They supported every stage of the design and build process with exceptional detail and executed the installations within the agreed timeframe. Their commitment to quality craftsmanship and transparency throughout the process truly made the difference.”
STEPHEN CURRY
IN-STORE MERCHANDISING MANAGER
THE RESULT
The feedback from Caroma was overwhelmingly positive, with their team praising our commitment to craftsmanship and the seamless project management process. Our expertise in managing the large-scale, multi-site product launch ensured that Caroma’s brand standards were upheld, regardless of the individual store environments.
“The project was handled with the same high level of expertise and professionalism I’ve come to expect from DisplayWise. Having worked with Steve and the team for over 15 years, I know I can trust them to deliver exceptional results every time. Their dedication to quality and precision project management has consistently exceeded my expectations.”
STEPHEN CURRY
IN-STORE MERCHANDISING MANAGER
Inspired by Caroma’s experience?