Cadillac Roadshow with Jack Morton
THE CHALLENGE
In partnership with Jack Morton and FutureLabs, Cadillac set out to launch a cutting-edge retail pop up that would match the electrifying sophistication embodied in the brands’ new all-electric LYRIQ SUV.
The challenge for DisplayWise was to bring this visionary concept to life with a premium build that pushed beyond the conventions of traditional automotive displays. Every detail had to reflect the same level of innovation, luxury, and impact as the vehicle itself while also meeting the strict retail shopping centre guidelines and durability required of a high-traffic environment. Additionally, the display was required to be modular and give the brand flexibility to activate in smaller spaces using parts of the main build in a variety of shopping centre layouts.
CLIENT | JACK MORTON FOR CADILLAC |
|---|---|
SERVICE | BRAND ACTIVATION |
LOCATION | CHADSTONE SHOPPING CENTRE |
DATE | 2025 |
THE SOLUTION
Collaborating closely with our agency partners, DisplayWise engineered a modular display kit that translated the LYRIQ’s futuristic design language into a high-impact physical experience.
At the heart of the activation was the LYRIQ LED Lightshow where visitors could personalise the space by selecting different colours for different elements of the display, and pair their lighting choices with a curated Cadillac soundtrack. The result was a dynamic, synchronised environment that blurred the line between technology, music, and automotive innovation.
Custom L-Shaped Wall
- Integrated with a TV display, fabric lightbox and custom counter with lockable cabinetry.
Interactive LED Table
- Topped with toughened glass for durability, this custom joinery piece formed the interface for the LED Lightshow experience.
Illuminated Columns and Portal Arches
- Three structural arches framed the space, incorporating opal acrylic faces to diffuse lighting and create a glow effect. Additionally, the jewel-like tile finishes on the columns added depth and a luxe visual texture, enhancing the overall sense of exclusivity.
Bespoke Charging Station
- Treated with the same materiality as the portal arches, this custom piece was both functional and brand consistent with the rest of the build
THE RESULT
The result was a standout retail moment for Cadillac that was as refined, immersive, and future-focused as the LYRIQ vehicle it was designed to celebrate. Our team delivered a dynamic, modular installation that embodied the brand’s electric luxury ethos and seamlessly merged premium craftsmanship, personalisation, and immersive technology.
The activation drew significant attention, generating an estimated 1,200 daily interactions, with strong consumer interest in the LYRIQ SUV. More than just a display, it created a powerful, sensory-driven brand experience that resonated with Cadillac’s forward-thinking audience and pushed the boundaries of traditional automotive pop ups.
Inspired from the Cadillac Lyriq Pop Up experience?