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Beauty Expo

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A glowing success for beauty brands

THE CHALLENGE

DisplayWise was entrusted with creating four exhibition stands for Beauty Expo Australia, the country’s largest gathering of beauty brands, suppliers and professionals. The team successfully designed and crafted displays for Professional Beauty Solutions, Salon Marketing Solutions, Skin Hub and BLC Cosmetics.

The challenge was twofold: designing and executing stands that not only commanded attention but also aligned with each client’s unique brand identity and product offerings.

Equally crucial was the consideration of reusability, as brands explored the option to hire stand elements, reuse the core structure, or opt for one of DisplayWise’s premium hire packages that could be effortlessly customised.

Client
Professional Beauty Solutions, Skin Hub, Salon Marketing Solutions, BLC Cosmetics
Service
Exhibitions
Location
ICC Sydney
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THE SOLUTION

Professional Beauty Solutions engaged DisplayWise with a sustainable mindset, opting to reuse their 12x6m stand originally designed for the 2022 expo. To enhance visual appeal, new fabric prints were introduced along with a black gloss plinth with LED trim lighting, providing a glowing refresh. Within the existing stand, a partially sectioned-off area incorporated product display shelves, walling, light boxes, plinths, acrylic product shelving units and counter displays. The innovative setup effectively showcased the distributor’s core ranges, demonstrating DisplayWise’s commitment to reusability and design excellence.

Salon Marketing Solutions made a strategic choice by selecting the 6x3m Carrara Stand from DisplayWise’s Premium Hire Range. The stand exuded a modern and polished aesthetic, featuring an architectural angled wall with slats and a prominent 55-inch LED screen. Bulkhead features with downlighting were added to increase the ambience and create a welcoming atmosphere. Stylish and comfortable furniture completed the setup, ensuring a comfortable experience for visitors. The brand capitalised on their location by enhancing the stand’s exterior with a comprehensive wall graphic making it a standout on the show floor.

Skin Hub’s 6x3m custom stand boasted an impactful design with a commanding 3x2m rigged LED screen as the centrepiece. The stand was structured around a defining back wall that framed the LED screen, alongside two arches adorned with recessed LEDs for added flair. Floral arrangements enhanced the visual appeal while the hired oak flooring contributed to the serene ambience. Laser-cut metallic look logos and lettering adorned the recessed arches, while storage cabinets and adjustable shelving addressed the need for the inclusion of products on the stand. The finishing touch was a polar white sheen, completing the overall design with a sleek and polished look.

For BLC Cosmetics, DisplayWise crafted a 6x3m stand meticulously tailored to their unique requirements. This bespoke design featured a mix of hired and custom cabinetry, complete with peg boards to effectively showcase their extensive product range. Additionally, DisplayWise created a custom circular sample bin, a unique touch that elevated the display.

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THE RESULT

DisplayWise’s versatile and innovative approach showcased a stunning collection for Beauty Expo Australia, effectively representing each brand while highlighting their seamless delivery of multiple, complex high-quality builds.

A commitment to reusability was evident and practical design elements were attributed to each stand to highlight products. DisplayWise’s expertise in design and functionality positions them as the ultimate exhibition partner for making a lasting impact.

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