Bathe Kaldewei
THE CHALLENGE
Bathe, Australian subsidiary of global leader in luxury solutions KALDEWEI, required a refreshed retail space for their brand across two prominent showrooms, Cass Brothers Petersham and Domayne Harvey Norman Alexandria.
The challenge for DisplayWise was to craft two distinctive displays that seamlessly balanced functionality with luxury aesthetics while maintaining consistency across both locations. Every element needed to embody Bathe KALDEWEI’s, high standards of quality, craftsmanship, and innovation,
CLIENT | Bathe Kaldewei |
|---|---|
SERVICE | Store-In-Store |
LOCATION | Cass Brothers & Harvey Norman |
DATE | 2025 |
SIZE | 6.6M x 2.9M & 8.5M x 3M |
THE SOLUTION
Our team executed a multi-site fit-out that brought Bathe KALDEWEI’s brand to life through premium materials, precision craftsmanship, and innovative display solutions. Durable, high-quality materials were carefully selected to ensure these semi-permanent installations could withstand high foot traffic while maintaining their luxurious aesthetic over time.
At Cass Petersham, the store-in-store installation focused on creating a bold and luxurious impression.
CASS BROTHERS DESIGN & BUILD HIGHLIGHTS
- Entry Wall Stand – A striking feature wall made from timber construction with a Laminex Catalana Marble finish, set an elegant tone upon entry.
- Circular Basin Display – A bespoke display featuring precision timber craftsmanship with a Laminex Catalana Marble finish and integrated LED lighting to enhance product visibility.
- Timber Frame Structure – A unique frame structure combining modern black metal and textural timber in a Laminex Oxidised Beamwood finish. The frame included track lighting, spotlights, and a 3D KALDEWEI channel letter sign to enhance in-store brand presence.
At Harvey Norman Domayne Alexandria, the focus shifted to innovative design elements that enhanced product discovery.
HARVEY NORMAN DOMAYNE DESIGN & BUILD HIGHLIGHTS
- Curved Back Wall – A visually stunning structure (8300mmW x 2400mmH), combined Laminex Catalana Marble finish and custom graphics along with a halo-glow KALDEWEI logo for striking visual brand impact.
- Twin Bath Box Display – Crafted from timber, with a Laminex Catalana Marble finish, offered an elegant platform to showcase the brand’s luxurious bath products.
- Trio Basin Display – A front-facing unit with rounded corners, Laminex Catalana Marble finishes, and integrated LED lighting.
- Single Basin Display – A sophisticated blend of painted demi-round treatments and Laminex Catalana Marble detailing, designed to highlight individual products with style and function.
THE RESULT
The two store-in-store displays delivered a cohesive and luxurious retail experience across both locations, perfectly aligning with Bathe and KALDEWEI’s brand identity. The seamless integration of halo-glow signage, LED lighting, and precision branding elements created a visually impactful showroom environment that refreshed the spaces for a new product showcase. By selecting high-quality materials combined with our expert craftsmanship, the installations not only offer aesthetic appeal but also ensure long-term durability, reinforcing KALDEWEI’s reputation for excellence.
“Working with the team was a seamless experience from start to finish. Their attention to detail, craftsmanship, and ability to bring our brand vision to life exceeded our expectations. The result is a stunning showroom experience across both locations that reflects the luxury and quality KALDEWEI is known for.”
RENÉ LONDON
NATIONAL SALES AND MARKETING MANAGER – BATHE
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