Bastion for Valentino
THE CHALLENGE
In collaboration with Bastion Experience, DisplayWise was appointed to bring the Born In Roma universe to life at Highpoint Shopping Centre. Localising a global concept for Valentino, the activation heroed the Purple Melancholia fragrances—translating the intensity and emotion into a premium, high-impact retail environment.
Reflecting the fragrance’s intensity and duality, the 3×3 activation needed to invite visitors into the world of “purple” as both a colour and a feeling, creating a space that was as expressive as it was refined. DisplayWise ensured the Born in Roma Purple Melancholia vision resonated locally while remaining true to Valentino’s distinctive codes of modern luxury and emotional storytelling.
The challenge was to interpret this creative direction into a locally relevant execution—maintaining the integrity of Valentino’s aesthetic while adapting to spatial, operational, and shopping centre requirements. The environment needed to balance bold visual impact with a sense of intimacy, transforming a temporary retail footprint into a premium, immersive brand experience.
Sourcing bespoke finishes and materials that aligned with the concept and strengthened engagement was also key to positioning the brand experience beyond the physical retail space. Moving beyond traditional retail, the experience was designed to deepen engagement through considered, personal touchpoints.
CLIENT | BASTION EXPERIENCE |
|---|---|
SERVICE | BRAND ACTIVATION |
LOCATION | HIGHPOINT SHOPPING CENTRE |
DATE | APRIL 2026 |
THE SOLUTION
Designed to reflect Valentino’s craftsmanship and expressive identity, the environment layered striking architectural features with immersive design details and considered moments of interaction. Vistors were invited to explore the fragrance, engage with personalised touchpoints, and take home bespoke keepsakes—from engraved Valentino locks to curated gift-with- purchase items and handwritten postcards.
Key design and build elements included:
- Seamless raised flooring to define the footprint and elevate the overall presence.
- Custom rear wall construction integrating LED screen content, lightboxes, and layered branding.
- Purple-finished metal elements and plinths to hero product and reinforce the campaign colourway.
- Oversized fragrance factices with 3D lids creating a bold visual centrepiece.
- Integrated lighting to enhance depth, texture, and premium finish across the space.
Experiential touchpoints were embedded to drive deeper engagement:
- Onsite engraved Valentino locks, offering a personalised and collectible brand interaction.
- Gift-with-purchase moments designed to enhance conversion.
- Handwritten postcards extending the emotional narrative beyond the retail environment.
Together, these elements created a sensory, memorable experience that moved beyond traditional retail—capturing the intensity of the Born in Roma universe while reinforcing its modern, emotive edge.
THE RESULT
DisplayWise drew on its extensive R&D, technical expertise, and cross-trade coordination to deliver a seamless, high- impact activation—elevating shopper engagement while demonstrating its ability to execute design-led builds with precision, partnering within a broader creative ecosystem to bring global brand visions to life with clarity and impact.
In collaboration with Bastion Experience, the Valentino Born in Roma activation successfully brought the brand’s universe into a physical retail setting—delivering a premium, immersive experience that resonated with the Australian market.
Inspired from the Valentino Born In Roma experience?