Bastion for Prada Paradigme
THE CHALLENGE
In collaboration with Bastion Collective, DisplayWise was appointed to bring a premium activation to life in Parramatta Westfield, to celebrate the launch of Prada Beauty’s new masculine fragrance, Paradigme.
Guided by the global concept, the challenge was to translate this experimental vision into the Australian retail market, ensuring it resonated locally while staying true to Prada’s brand ethos of “a fragrance that transcends traditional preconceptions by asking what if there’s another way.”
Reflecting the fragrance’s sophisticated, boundary-pushing identity, the activation needed to invite visitors to explore new perspectives and fully experience the Paradigme story in a real-life setting.
DisplayWise carefully reviewed the brief to make recommendations on material selection to align with Prada’s luxury and sustainability values, while navigating shopping centre requirements and spatial constraints.
Key challenges included transforming the sophisticated global concept into an immersive, sensory-rich experience, sourcing bespoke materials and high-end aesthetics while preserving the integrity and exclusivity of the Prada brand experience.
CLIENT | BASTION AGENCY |
|---|---|
SERVICE | BRAND ACTIVATION |
LOCATION | WESTFIELD PARRAMATTA |
DATE | SEPTEMBER 2025 |
THE SOLUTION
Designed to mirror the innovation and craftsmanship of the Paradigme fragrance, the space combined striking architectural features, interactive kiosks, and immersive design details. Guests were invited to sample the fragrance, capture a bespoke Paradigme photo, and take home a personalised Prada Fanzine featuring fun games surrounding the launch and their own photo. These immersive features created an engaging and memorable brand experience that reflected the fragrance’s sophisticated, boundary-pushing identity.
Key elements included:
Raised and screwless timber flooring in a custom black-and-white checkered pattern. An 8×8 aluminium pop-up structure with extended spans was clad in timber and PMS colour matched to achieve a premium finish like the bottle itself.
The panels were designed with a gradient fade from green to translucent on the custom counters, replicating the bottle’s design.
Metalwork combined with acrylic panels featuring a transparent overlay.
Custom aluminium LED lightboxes and fabric lightboxes created dynamic branded illumination.
A crossword puzzle feature wall was crafted with laser-cut letters, each individually hand-made and inserted.
The interactive photo-moment was purpose-built to align with exact camera height, depth, and lighting requirement, offering instant DIY printouts. The space also housed concealed equipment, integrated with overhead camera flash.
THE RESULT
DisplayWise drew on its extensive R&D, expertise, and cross-trade coordination to deliver a seamless activation that elevated shopper engagement, and showcased our ability to execute complex creative concepts with impact.
- The screwless raised timber floor in a checkered pattern was perfectlynengineered aligned with the overhead cross beams.
- Custom counters and finishes mirrored the Paradigme fragrance bottle’s gradient colour and design.
- Interactive elements, such as the photo booth and crossword puzzle wall, used premium manufacturing techniques to maintain Prada’s luxury aesthetic.
- Structural integrity was balanced with premium materials for the large spans to mirror the innovative brand ethos of a new perspective.
The Prada Paradigme activation in collaboration with Bastion, delivered a premium, immersive brand experience that blended design precision with storytelling.
Inspired from the Prada Beauty Paradigme experience?