Bastion Experience for Lancome
THE CHALLENGE
Long-standing agency partner Bastion, approached DisplayWise with a brief to construct an outdoor pop up that embodied Lancome’s brand DNA while creating a futuristic space evoking the feeling of a high-tech spacecraft.
As part of the global campaign, the pop up needed to not only elevate Lancôme’s market presence but also deepen consumer connection with the Génifique Ultimate product range — driving trial, building awareness, and cementing it’s role as a must-have in luxury skincare routines across Australia.
The brand book provided to our Industrial Design team required a seamless integration of specific brand elements including clear acrylic panels to create an immersive, 360-degree visual effect, while maintaining structural integrity and aesthetic quality. Plus, a modular design was required for future-proofing and placement in a busy location in Pitt St, Sydney.
CLIENT | BASTION |
|---|---|
SERVICE | BRAND ACTIVATION |
LOCATION | PITT STREET MALL |
DATE | JULY 2025 |
THE SOLUTION
As part of the activation, DisplayWise created a series of interactive and visually compelling elements to allow the client to create a spaceship like feel to the brand activation alongside Bastion Collective.
Key design and build features of the Skin Science Lab Brand Activation included:
• Interactive touchpoints that encouraged visitor engagement and exploration.
• A motion-sensor light tunnel, offering a futuristic, sensory entry experience.
• High-end product display units tailored to highlight key products in the Génifique range.
• Advanced skin analysis technology to support Lancôme’s science- backed approach to skincare.
• A large-format LED screen integrated with a custom-built control panel, displaying a curated content stream to further elevate storytelling and brand messaging.
THE RESULT
The build element’s were designed, manufactured and developed to create futuristic display that positioned Lancôme as a true leader in luxury skincare innovation when launching a new range.
DisplayWise was appointed as the preferred custom brand activation builder for the new revolutionary Genifique Ultimate launch, taking on the responsibility of designing and building interactive touchpoints, a motion-sensor light tunnel, product displays, advanced skin analysis technology and a large LED screen with a custom control panel to showcase a curated selection of Lancome Genifique Content.
Inspired from the Lancome Genifique Ultimate Skin Science Lab experience?