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Bapcor
CHALLENGE
Bapcor, Australasia’s leading provider of automotive aftermarket parts, accessories, equipment and services, delivers an annual trade show promoting numerous brands and products lines. Marketing agency, Communicado approached DisplayWise to create a solution for 17 different brands that sit under one retail umbrella.
The brief required that the overall look and feel was cohesive whilst also allowing the brands to shine through individual colours, key messaging, logos and furniture. Bapcor also wanted sustainability to be a key consideration when developing concepts. The stand designs had to be flexible and easy to install and dismantle as the intention was for displays to be reused at future shows.
Display Type | Exhibition |
|---|---|
Event | Babcor Expo |
Venue | GCCEC |
Display Size | 72sqm |
solution
DisplayWise were thrilled to address the complex challenges when designing a customised solution for Bapcor’s event.
Initially, large structural elements were chosen to show a visual connection between the numerous brands and products. Rigging supported branded banners that could be seen from anywhere within the hall and enabled delegates to easily identify where their favourite products and brands were located amongst the hive of activity on the show floor.
Each generic structure offered flexibility to allow marketers to adapt stand design to suit individual branding needs. In addition, there was a choice of digital or static light boxes, counter tops at two heights for desktop demonstrations, displays for printed collateral and floors that could be customised with paint.
Taking the concept one step further, DisplayWise provided simple video instructions for assembling and dismantling the stands when they’re taken on the road for future events. Simplicity and cost effectiveness when sourcing sustainable materials in the build, resulted in an increased return on investment for the exhibitors – a key objective for any business.
“The DisplayWise team were fantastic to work with on the Bapcor Step Up Conference. They were solutions orientated and adapted to the many changes throughout the design process. Their installation team went over and above to ensure the 17 stands were ready for the launch and were available to implement small updates during the conference.”
Nicki Cole, Senior Account Director, Communicado
RESULT
The automotive giant attracted almost 1,000 delegates to the event with an estimated economic impact of over $3 million for the city. One of the aims of the conference was to create an experience where like-minded individuals could share their passion for cars and technology before it hits the mass market. Working closely with Communicado throughout the design process was paramount in ensuring all 17 different business units were happy with the result on the show floor.
