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Array Technologies
THE CHALLENGE
DisplayWise faced a unique challenge when designing Array Technologies’ exhibition stand for All Energy 2022. The stand occupied two separate booth spaces divided by an aisle, requiring DisplayWise to devise a connected space that would effectively foster engagement.
As a global leader in the renewable energy market, All-Energy provided Array Technologies with a platform to showcase its products and strengths. Maximising the potential of this opportunity was crucial and DisplayWise worked closely with Array Technologies to gain an in-depth understanding of their requirements, providing valuable support and guidance throughout the partnership to deliver an outstanding result.
Client: | Array Technologies |
Service: | Exhibition |
Location: | MCEC |
Size: | 126sqm |
THE Solution
DisplayWise carefully selected materials and colours that would unify the areas, creating an integrated space to engage attendees and encourage them to explore the combined area. A large 6m x 3m Tex Walk aisle floor graphic bridged the gap between the two 9m x 6m spaces with bright, optimistic and eye-catching brand messaging.
DisplayWise recommended an open-plan design to maximise the impact of the overall space and create ease of flow for attendees throughout the length of the stand. One end of the space featured a relaxed lounge area, two separate meeting rooms, a hospitality counter with a coffee machine and a ”selfie wall”, whilst the other end showcased Array Technologies’ solar trackers. An additional seating area was cleverly placed between the trackers to create dwell time on the far end of the stand and further drive product engagement.
Strategic rigging was utilised to connect the space, with the installation positioned above the aisle floor and partially extending over both designated stands. DisplayWise skillfully incorporated natural materials, such as wood panelling, into the design to complement the brand identity of Array Technologies and further enhance the unification of the space. As a result, DisplayWise’s expert recommendations played a pivotal role in creating an exhibition space that effectively showcased Array Technologies’ brand identity and successfully engaged attendees.
THE RESULT
The partnership between Array Technologies and DisplayWise for the All Energy 2022 exhibition proved to be a resounding success. DisplayWise went above and beyond in meeting the design brief, delivering a cohesive and impactful exhibition stand that effectively showcased Array Technologies’ products and technologies in a visually striking and memorable way.
“It’s always a gamble when you select a new booth builder to represent your brand. DisplayWise’s past work and smooth RFP process led us to pull the trigger. Now that we have completed the project, we couldn’t have selected a better partner.
Their attention to detail, communication, and high calibre of support makes them more than a vendor, but a partner and extension of our team. I’m almost sad that the project is over!”
Kim Koehler, Array Technologies.
