AGL Energy
THE CHALLENGE
AGL Energy approached DisplayWise to design and construct a custom stand design that was easily recognisable to visitors as modern, futuristic “home away from home”.The brand wanted to visually demonstrate to visitors the many ways to electrify their home while highlighting the benefits of consolidating services, improving efficiency, and saving on monthly bills.
Previous consumer insights uncovered that many visitors were ready to take the first step toward a fully electric home but were unsure where to start or how to upgrade appliances. As such, the goal for our team was to build a space that had everything in one place from engaging product discovery points and educational graphics through to gamification that made home electrification approachable and practical.
CLIENT | AGL ENERGY |
|---|---|
SERVICE | CUSTOM EXHIBITION STAND |
LOCATION | EVERYTHING ELECTRIC, MELBOURNE SHOWGROUNDS |
DATE | NOVEMBER 2025 |
THE SOLUTION
In collaboration with AGL Energy and their design agency, BRX, DisplayWise brought to life a striking island stand featuring a house concept layout with 3 zones; kitchen, living and driveway / garage.
Key design elements included:
- Colour drenching: Bold use of AGL blue throughout the stand to create instant brand presence.
- Integrated lighting: Chasing lights highlighted product displays and created a dynamic, tactile experience for visitors to touch and interact with AGL Energy products and services.
- Interactive elements: In collaboration with AGL Energy, our team ensured all displays were seamlessly integrated so that visitors could explore batteries, e-mobility solutions, and touchscreens or Ipads that showcased the practical steps to begin their electrification journey.
- Engagement activities :Guests could spin a custom wind turbine to guess appliance energy usage in kilowatts per hour for the chance to win extra credits in Victoria’s next peak energy event.
- QR code graphics discovery :All features on the stand included scannable QR codes for more information, from energy bill credits and BP Pulse offers to EV charging locations and the all-new Signergy batteries.
- Custom walling and signage :These custom built elements created a homely, immersive space for visitors to visualise using AGL Energy across every aspect of their lives.
THE RESULT
The custom exhibition stand design successfully educated and engaged visitors, demonstrating how AGL Energy could help them decarbonise how they live, move, and work—all while reflecting the vibrant, approachable personality of the brand. Visitors not only learned about electrification solutions but were able to visualise how AGL could integrate into their daily lives. The combination of immersive design, interactive features, and brand-led storytelling positioned AGL as a leader in home and transport electrification solutions.
“Working with DisplayWise was fantastic. They really listened to our vision and collaborated closely with us to bring the concept to life. The stand felt connected from the visitor journey right through to every brand touchpoint, fully aligned with our vibrant AGL colours. It was exciting to see our ideas translated into a space that truly educates, engages, and inspires people about the future of electrification in their homes.”
CRAIG HENDERSON
EVENTS AND SPONSORSHIP SPECIALIST – AGL ENERGY
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