4 Common Challenges When Selecting A Retail Pop Up And How To Overcome Them

Given the rapid advancements in AI and technology over recent years, it’s evident that this year’s focal point will revolve around innovation. From biophilic design and the use of colour through to shareable experiences and modular strategies, understanding the current design trends will ensure you stay ahead with the evolving landscape of custom events and exhibitions.

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From Efficiency to Innovation: How AI is Transforming Custom Display Strategy

As marketers, brand managers and producers, you’re familiar with juggling multiple tasks, tight deadlines and the necessity to create engaging experiences. But what if there was an AI tool that could be equal parts efficiency and creativity to increase your success and output?

With the rapid growth of artificial intelligence (AI), DisplayWise are embracing the opportunity to enhance productivity and automate repetitive tasks. AI has the power to revolutionise business processes and allow us to achieve more in less time. Whilst it’s important to acknowledge that AI cannot replicate social intelligence or creative originality, it should be seen as a complimentary tool that can augment human capabilities and contribute to the creation of more innovative solutions. Accenture reports that 75% of organisations could be out of business if they fail to scale artificial intelligence.

As a leading display builder committed to continuous innovation, DisplayWise understands the importance of harnessing the power of AI to stay ahead. Consequently, we asked our team what AI tools they’ve been using to help them automate and innovate and compiled a list of resources to help unlock AI’s potential in your custom display strategy, from planning and scheduling through to personalisation and ideation.

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Challenge 1: Project Management, Scheduling and Logistics 
Tools to consider: Motion, Trevor, Asana, Monday.com & ChatGPT

Managing the logistics of your brand activation roadshow or exhibition displays can be a complex task. At DisplayWise, our comprehensive project management services means we do the heavy lifting, solve those tricky logistical challenges and take away the stress so you can focus on what’s important – your brand. Our dedicated Project Management team is there every step of the way, ensuring that from the initial brief through to the final delivery, every stage of the project is managed seamlessly.

By combining our approach and leveraging your chosen AI tool, you can manage resource allocation more effectively, keep track of key milestones and make informed decisions for your campaign execution. Consider using Motion, Trevor, Asana or Monday.com to enhance project management efficiency. These tools with AI integrations or stand-alone tools, offer features such as intelligent scheduling, task assignment and progress tracking. For a practical approach, ask ChatGPT to present the information in a table format, including key project details, timelines, assigned tasks and progress updates to give you a clear visualisation for team and management updates.

Challenge 2: Meeting notes and creating tasks
Tools to consider: Fireflies, Veed & Otter

Teams meetings, Zoom meetings, WIP meetings – there’s no shortage of meetings when it comes to campaign execution and display strategy planning. With Firefiles, you can effortlessly capture meeting notes, organise them and collaborate with team members in real-time. Veed, on the other hand, offers an advanced video editing platform that can be utilised to extract key information from recorded meetings or presentations. This tool even allows you to transform spoken content into text, making it easier to review, extract action items and create tasks based on the discussions. Another useful tool is Otter, an AI-powered transcription service. It automatically transcribes audio recordings or live meetings, generating accurate and searchable text.

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Challenge 3: Enhancing Targeted Marketing Strategies
Tools to consider: ChatGPT, Copy.ai, Jasper and all things Canva (Magic Write, Magic Design & Magic Edit)

To maximise the impact of your display, it’s crucial to align your marketing efforts with your target audience’s demographics and preferences. By implementing a multi-channel marketing approach to your custom display strategy you can increase your audience reach from social media and email marketing through to search engine optimisation and paid advertising

With AI, you can streamline the entire content creation process, save time and ensure that your marketing materials effectively communicate your brand messages. Try out Canva‘s Magic tools that offer a range of clever features from generating persuasive copy to designing visually stunning graphics and seamlessly editing your visuals.

You could ask Jasper to help identify key demographics, recommend effective messaging or what tactics you should leverage to reach your target audience and compliment your display strategy. It’s a platform designed for business and specialises in providing data-driven insights and recommendations for marketing strategies.

Why not prompt ChatGPT to generate a list of audience demographics that would benefit from your product or service? Or write a query for Copy.ai to create video marketing ideas that inspire your target audience and generate high engagement on platforms such as LinkedIn, Instagram and Facebook. Follow it up with a request for suggested call-to-actions on your landing page or a welcome email for new sign-ups too.

Ultimately, the more specific you are, the better the output will be.

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Challenge 4: Maximising Audience Engagement
Tools to consider: Chatbots, Augmented Reality (AR) and Sentiment Analysis

Whether in a cluttered retail environment or amongst competitors on the exhibition show floor, custom design plays a pivotal role in captivating audiences. Our highly skilled team of Industrial Designers are passionate about bringing your vision to life and take the time to understand your brand and campaign objectives.

By integrating AR into your display, you can offer virtual product demonstrations or interactive games that capture the audience’s attention and encourages dwell time. Consider the benefits of AI-driven sentiment analysis too which gives your brand real-time feedback and analyses social media feeds to gauge effectiveness of your display strategy. This data can help make relevant adjustments and optimise your marketing efforts to reach its full potential.

Ultimately, harnessing the power of AI to overcome common challenges in your custom display planning and marketing strategies cannot be underestimated. At DisplayWise, we’re committed to pushing boundaries and finding innovative solutions that surpass our clients’ expectations. From sourcing innovative materials to staying on top of the latest design trends, we’re ready to help you create meaningful connections with your audience for your next campaign.

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