In a competitive visual landscape, strong design is no longer just about aesthetics — it’s about creating environments that capture attention, guide behaviour and leave a lasting impression.
Continue reading4 Ways to Increase Impact Through Design
4 Ways to Better Understand the Cost of Custom Exhibition Stands
WRITTEN BY // JESSICA HEATHCOTE
PUBLISHED: JANUARY 2026
Custom exhibition stands are an investment but they shouldn’t feel like a guessing game.
For marketing managers, brand teams, and agency producers, one of the most common questions when planning your marketing calendar is understanding the cost of custom exhibition stands. The challenge (and answer) is that costs can widely vary, and without a clear framework, it’s easy to feel unsure whether you’re budgeting too much, too little, or in the wrong areas.
With over 25 years experience in the exhibitions and events industry, we understand the power of exhibitions in your marketing mix is undeniable. These unique in-person experiences offer brands a way to showcase their products and engage directly with audiences that go far beyond the digital realm.
As we head into 2026, we’re breaking down our top 4 key factors that influence the cost of custom exhibition stands, so you can plan with confidence, avoid surprises, and ensure your budget supports both return on investment (ROI) and a return on experience (ROE).
What Influences the Cost of a Custom Exhibition Stand?
There’s no single price point for a custom exhibition stand with costs being shaped by a series of decisions made throughout the planning process. Understanding these drivers early can help you stay in control and aligned with both your stakeholders and overall objectives.
1. STAND SIZE, LAYOUT & FOOTPRINT
The size and layout of your stand influence far more than just material costs. A well-considered footprint determines how attendees move through your space, which areas attract the most attention, and how effectively you can showcase products or experiences. Poor layout can create bottlenecks, reduce dwell time, and even dilute your brand messaging — all of which can impact both ROI and ROE.
Rigged elements such as overhead signage, lighting trusses, or suspended displays add another layer of complexity. The position of your stand within the hall can affect the type and cost of rigging required — corner or high-traffic locations may need additional supports or certified fixtures to safely carry banners, lights, or structural features. Planning these elements early ensures they integrate seamlessly with your layout, deliver the desired brand impact, and avoid last-minute surprises in cost or compliance. Discover more about rigging for impact in our latest article.
Smart design decisions early in the process allow you to:
Maximise high-impact zones without overspending on unused space.
Create natural pathways that guide visitors to hero products, interactive zones, or key messaging.
Allocate areas for engagement, demos, and networking without overcrowding.
Integrate storage, AV, rigging or functional elements seamlessly, reducing last-minute adjustments and hidden costs.
2. MATERIALS & FINISHES
Material selection also plays a major role in both cost and perception. Options range from timber finishes and premium textiles through to aluminium frames, laminates, and sustainable materials. Premium finishes can elevate the experience, but strategic choices can achieve the same impact without excess spend.
The key question isn’t “What looks best?” — it’s “What best supports the brand experience and objectives?”
At DisplayWise, we design and build custom exhibition stands with flexibility in mind. Our in-house capability allows us to produce premium timber joinery and bespoke finishes, while our partnership with sister company Creative Hire enables hybrid and system-based solutions that balance budget, quality, and reusability. This means your material choices can be driven by strategy rather than being limited in this area.
For more guidance on selecting the right materials and how they effect the cost of custom exhibition stands, read our latest insights on exhibition stand material trends.
Want a quick chat? We guarantee you’ll hear back in less than 60 minutes*
3. INTERACTIVITY, LIGHTING & TECHNOLOGY
Interactive elements such as LED digital screens, lighting, and technology-enabled touchpoints can significantly enhance engagement and memorability but they also introduce additional layers of planning, coordination, and cost.
When considering these features, it’s important to stay purpose-led rather than novelty-driven questions such as:
- Will this element actively support engagement, lead capture, or storytelling?
- Does it align with my audience expectations and the experience I want to create?
- Can it be reused or adapted across future events to extend its value?
When used strategically, technology and lighting elevate both ROI and ROE by encouraging interaction, dwell time, and emotional connection, rather than simply adding visual noise. To explore how lighting can be used to guide visitor flow, highlight hero elements, and create a more immersive experience, see our full guide: Light Up Your Exhibition Stand — Essential Lighting Tips for Success.
4. GRAPHICS & SIGNAGE
Graphics play a major role in how premium, sustainable, and adaptable your custom exhibition stand feels and the choices you make here directly influence both cost and longevity. Fabric graphics often provide a more seamless, high-end finish and are well suited to brands prioritising visual impact and sustainability. They’re lightweight, durable, and can be stored and reused across multiple events, helping offset higher upfront costs over time.
PVC or rigid graphics are typically more cost-effective initially, but are more susceptible to damage, and may need replacing more frequently, particularly if your messaging changes or the graphics are transported often.
It’s also worth considering your sustainability objectives. While sustainable graphics and materials can sometimes carry a higher initial cost, early conversations allow us to balance environmental impact with structural integrity, visual performance, and budget. For a deeper look at how sustainability can be integrated thoughtfully into exhibition design, discover more about a Sustainable Design Strategy That’s Worth the Investment.
Ultimately, there’s no one-size-fits-all solution. At DisplayWise, we can help guide you through these decisions, and the key is asking the right questions early:
- What’s the value of graphic finish and brand perception to the overall aesthetic?
- Will the graphics be reused or updated regularly?
- How important are sustainability and long-term storage considerations?
Why Exhibition Budgets Feel Tighter in 2026
Industry forecasts show that while exhibition budgets are expected to increase in 2026, they may not keep pace with rising costs across materials, labour, freight, and venue services. This means the biggest risk to your budget is closely linked to clarity of scope and early decision-making.
From our experience, the most common cost pressures come from:
- Compressed timelines.
- Last-minute design changes.
- Unplanned logistics or installation requirements.
Practical Budget Planning Tips for Custom Exhibition Stands
To manage the cost of custom exhibition stands effectively, consider our top proven principles to support your full marketing funnel:
- Set your budget early: include design, fabrication, logistics, installation, and contingency.
- Be transparent and flexible: this combination achieves the best outcome.
- Prioritise what matters most: whether that’s brand presence, interactivity, or reusability.
- Think beyond a single event: consider multiple shows or activations.
For a deeper look at how to plan your exhibition stand from concept to execution, explore our Ultimate Guide to Planning Your Custom Exhibition Stand.
Ultimately, understanding the cost of custom exhibition stands isn’t about finding the cheapest option — it’s about making informed decisions that align with your goals, timelines, and audience expectations. With the right planning and an experienced partner, your budget becomes a strategic tool to create an experience that performs, engages, and delivers long-term value. If you’re ready to talk 2026 custom exhibition stand planning, get in touch with the team to help guide your budget decisions and ensure every element of your stand serves a purpose.
The Ultimate Guide to Custom Exhibition Stand Planning
WRITTEN BY // JESSICA HEATHCOTE
PUBLISHED: JANUARY 2026
Custom exhibition stand planning isn’t something to leave to the last minute. The earlier you start, the more options you have for stand position, pre-show marketing, design, materials, logistics and more. Plus, the greater your opportunity to align your exhibition stand design with pre-show promotions, event marketing campaigns and ROI goals.
And it’s not just about return on investment anymore. The latest American Express Global Meetings and Events Forecast 2026 highlights return on experience (ROE) as a critical metric — recognising that the emotional needs and expectations of attendees playing are just as large a role as quantitative ROI. For the second year running, improving the attendee experience and delivering more memorable events ranked as the top priority for event planners worldwide.
This shift reinforces a simple truth: the most successful exhibition stands aren’t just functional, they’re experiential, and experiences require time, clarity, and thoughtful planning.
Whether you’re planning a large-scale custom build or a modular exhibition stand this year, having a clear timeline ensures your stand delivers on your objectives and maximises impact. With over 25+ years of experience, DisplayWise are you go-to partner when it comes to planning your custom exhibition stand and we’ve got 4 easy steps to follow in this ultimate guide ahead of 2026.
Step 1: Ideal Booking Lead Times
LARGE TRADE SHOWS (NATIONAL & INTERNATIONAL) — 9–12 MONTHS OUT
Securing your spot early is everything for exhibitions and tradeshows which can ultimately effect your ROI. From premium corner sites through to high-traffic zones close to networking areas, these spaces often sell out fast as a key consideration when planning your custom exhibition stand. By securing your space 9–12 months out, gives you the benefits and flexibility to:
- Lock in a preferred stand location.
- Explore creative concepts with without time pressure.
- Manage engineering requirements, certifications or approvals easily.
- Lock in materials early (especially those with longer lead times).
- Build alignment with your brand, product and campaign calendar.
Planning to incorporate rigged signage or suspended brand features? Early booking also gives you access to premium rigging locations, maximising visibility while ensuring your structural and design requirements are fully supported. For additional guidance on structural considerations and how to elevate your stand’s presence, check out our detailed insights in our latest blog with Rigging for Impact: How to Elevate Your Exhibition Stand.
MEDIUM EXHIBITIONS & INDUSTRY SHOWS — 6–9 MONTHS OUT
If you’ve started planning your custom exhibition stand 6–9 months out, you still have plenty of runway to deliver a high-quality, impactful stand but the focus shifts slightly from maximum flexibility to efficient execution and strategic decision-making. During this period, you can:
- Confirm your stand location and layout within the remaining high-demand areas.
- Refine your stand design concept with our team, incorporating branding, messaging, and experiential elements.
- Finalise material choices and finishes, leveraging our supplier network to source trend-led colours or custom materials quickly.
- Begin fabrication and prototyping, which still allows for quality checks and adjustments.
- Coordinate integrated elements such as signage, lighting, and AV.
To explore lighting strategies that maximise engagement and create a memorable attendee experience, see our full guide in Light Up Your Exhibition Stand — Essential Lighting Tips for Success.
Step 2: From Concept to Installation
Once your event goals and timelines are locked in, the next stage is moving your custom exhibition stand from an idea into a fully-realised, high-performance brand environment. These are the core phases that keep your project on track and ensure nothing falls through the cracks.
INITIAL CONCEPT & BUDGET APPROVAL
At DisplayWise, we guide you through defining your objectives, desired ROI, and return on experience (ROE) to ensure your exhibition stand meets both marketing and business goals. Our team helps align the concept with your campaign messaging and audience insights, so your stand is a natural extension of your brand story.
DESIGN & MATERIAL SELECTION
DisplayWise works closely with you and our design team to transform your concept into a practical, visually striking stand. We map out visitor flow, hero product zones, and engagement touchpoints, ensuring the space feels intuitive and impactful. Our team also recommends materials, finishes, and lighting options that express your brand while considering functionality, durability, sustainability, modularity, and efficiency. If you’re interested in tapping into current colour trends or material trends, we can help you seamlessly integrate your preferences into the stand design so the solution feels fresh, intentional, and fully on-brand.
CUSTOM PRODUCTION & PRE-ASSEMBLY
Our in-house team fabricates components at our production facilities, ensuring every element meets your design, quality, and brand standards before it reaches the event floor. Signage, lighting, and AV elements are pre-fitted and tested, so what arrives on-site is ready to impress. This is where our 25+ years of craftsmanship shines with our expert team of joiners, cabinet makers and fit-out specialists who produce clean joins, precision finishes, and attention to detail that ensure your custom exhibition stand looks premium and performs flawlessly.
For creative inspiration on integrating LED displays and lighting when planning your custom exhibition stand, see our guide on 6 LED Display Solutions and Creative Ideas for 2025.
SHIPPING & LOGISTICS PLANNING
We manage the end-to-end logistics for you too, coordinating transport, storage, and handling across all major Australian convention and exhibition centres. By overseeing every step with a dedicated team to your project, you have clear visibility of timelines to ensure your stand arrives on time, fully protected, and ready for seamless installation. Our goal is to reduce stress and let your team focus on what matters most: connecting with your audience and telling your brand story.
INSTALLATION & EXHIBITION STAND SETUP
Our experienced installation crews bring your vision to life, setting up your custom exhibition stand efficiently and to the required standards. We handle everything from lighting and AV through to graphics placement, ensuring your space is fully operational and aligns with your test assemble set up before handover. The result is a polished, high-impact custom exhibition stand that enhances attendee experience and maximises your ROI and ROE.
Want a quick chat? We guarantee you’ll hear back in less than 60 minutes*
Step 3: Aligning Your Stand with Marketing Campaigns
With more generations in today’s audiences, creating engaging experiences is increasingly challenging. In fact, this is first time five generations are working side by side (the widest age spread in history) which makes it more important than ever to design your custom exhibition stand for both measurable ROI and memorable ROE.
To achieve this, consider these key strategies:
Align your exhibition stand with ongoing campaigns: ensure it compliments any product launches, seasonal promotions, or experiential activations in your marketing calendar to ensure maximum impact.
Leverage your exhibition stand as a lead-generation engine: integrate digital follow-ups, QR codes, or interactive touchpoints to track ROI while also creating immersive experiences that deliver ROE.
Coordinate social media, PR, and onsite activity: amplify your presence before, during, and after the event to boost engagement and brand recall.
At DisplayWise, our team works with you to map your custom exhibition stand design, messaging, and interactive elements to your broader campaign objectives. From concept through to installation, we ensure every touchpoint drives results, balancing tangible ROI metrics with the qualitative return on experience. For more practical tips on maximising both engagement and ROI at your next exhibition, check out our guide: 4 Proven Strategies to Boost Your Exhibition Impact and Return on Investment.
Step 4: Common Pitfalls to Avoid
Even with a clear plan, there are areas marketers and agencies often overlook and this is where DisplayWise brings real value as your trusted exhibition partner:
DELAYED APPROVALS
Late approvals can delay fabrication or compromise your design vision. We help guide these decisions early with transparent timelines and key milestone dates for each stage to ensure your finishes, brand colours, and preferred materials are locked in without stress.
THE VALUE OF A TEST ASSEMBLY
To ensure we have developed a solution that meets the demands of your bespoke requirements, DisplayWise offer a full test assemble service for all display builds. This extension of service provides you with the opportunity to see the display fully assembled prior to it being installed and/or delivered to site. The process allows you complete visibility of the project to ensure any modifications can be identified ahead of time, resulting in both a better and faster installation process. We welcome you to invite your staff along to the test assemble for training and briefing benefits ahead of the show too.
PRE-SHOW MARKETING AND THE CUSTOM STAND EXPERIENCE
Your custom exhibition stand should part of a broader marketing campaign that engages your audience in the right environment, at the right time. We help align messaging, visuals, and interactive elements with pre- and post-event activity to drive measurable ROI and memorable ROE.
Ultimately, the goal of planning your custom exhibition stand isn’t just to create something that looks impressive — it’s to deliver measurable ROI while creating a memorable return on experience (ROE) for every attendee who steps inside your space. Every decision, from stand layout and materials through to lighting and interactive touchpoints, should support lead generation, audience engagement and long-term brand impact.
With over 25 years of exhibition expertise, DisplayWise helps brands align design, technology and campaign objectives to ensure performance is built in, not added on. Because when timing, strategy and experience come together, your space won’t just stand out, it will deliver real results for your brand beyond expectations.
Get in touch with our team today to plan with confidence in 2026 for your next custom exhibition stand.
6 Colour Trends for Exhibition & Pop Up Displays in 2026
WRITTEN BY // JESSICA HEATHCOTE
COLLABORATORS: ALANA CHO, ANDREW SPINKS - INDUSTRIAL DESIGN TEAM
PUBLISHED: NOVEMBER 2025
Colour is one of the fastest-moving elements in spatial design, and this year is shaping up to be a period defined by contrast. At DisplayWise, we’re seeing the 2026 colour trends for exhibition and pop up displays being grounded in warmth with elevated neutrals, and thoughtful injections of luxury.
Your brand palette will always the foundation of your space as consistency builds recognition, trust, and visual recall. However, that doesn’t mean you can’t blend in trend-led tones to keep your display feeling fresh, relevant and visually striking to your target audience.
We’ve rounded up our 6 favourite colour trends for 2026 that will inject a fresh perspective, influence movement, and encourage deep brand connection within your space.
1. Refined Earth Tones: Clays, Ochres & Desert Neutrals
The shift toward nature-derived palettes continues, but 2026 brings a more curated, and elevated interpretation. Think Australian desert hues, warm caramel clays, nuanced terracottas and sandy neutrals as key colour trends for exhibition and pop up displays that feel both contemporary and timeless.
WHY EARTH TONES ARE TRENDING IN 2026
These grounded shades create calm, connected environments, perfect for brands leaning into wellness, luxury or natural storytelling. They also pair effortlessly with popular materials such as timber joinery, textured laminates, soft lighting, or handcrafted elements. Check out our latest blog on 2026 Materials Trends for additional inspiration.
WHAT INDUSTRIES REFINED EARTH TONES WORK BEST
- Beauty and skincare
- Outdoor/Automotive
- Home and lifestyle brands
HOW DISPLAYWISE EMBRACES COLOUR TRENDS
At DisplayWise, we elevate earth tones through premium graphics, custom timber treatments, textured panels and curated lighting schemes, all designed to make your palette feel intentional, and not flat. We also prototype in-house so our clients receive material boards, colour samples, textured swatches and scale mock-ups early in the process. This approach ensures your desired tones and textures translate seamlessly into the built space, evoking emotion and brand connection.
Want to play with more tactile, warm textures in your next display colour palette? Chat with our design team to explore how earthy tones can shape your next custom exhibition stand or pop up in 2026.
2. Citrus Sells
Vibrant citrus tones including lemon, mandarin, and neon lime are back in our 2026 colour trends for exhibition and pop up displays. These vibrant palettes are set to inject energy and immediacy into displays that pack a real brand punch!
WHY CITRUS COLOURS ARE TRENDING IN 2026
In exhibition halls or cluttered retail environments (traditionally dominated by neutrals) citrus hues deliver instant cut-through that stops your audience in their tracks. These vibrant tones can energise your space, heighten brand recall and create directional flow for the high-traffic nature of expos and shopping centres. Plus, they also photograph exceptionally well, which is an advantage for brands chasing strong social amplification and real-time content moments.
WHAT INDUSTRIES CITRUS TONES WORK BEST
- Technology
- FMCG including health & beauty, and food & beverage
- Apparel, PPE and safety brands
HOW DISPLAYWISE EMBRACES COLOUR TRENDS
We amplify citrus tones using high-gloss acrylics, bold vinyl applications, and illuminated signage to ensure maximum vibrancy under exhibition hall or shopping centre lighting. Through our robust supply chain and colour-managed print process, we work closely with our partners to source the perfect brand colours and trend accents, ensuring consistency across paint, graphics, plastics and lighting.
Ready to energise your next activation? Speak with our team about using citrus accents to drive more brand impact in 2026 for your display strategy.
3. Deep Ocean Blues & Inky Teals
Rich blues are emerging as the new “premium neutral”, offering mood, depth and a sense of confident sophistication for 2026 colour trends in exhibition and pop up displays. These hues tap into biophilic design principles too, reflecting colours found in nature that soothe and stabilise the sensory experience of a space.
WHY OCEAN BLUES & INKY TEALS ARE TRENDING IN 2026
Smarter brands are increasingly choosing palettes that feel trustworthy, modern and immersive. The deep blues and calming teal colour palettes create a sense of emotional stability while still feeling bold enough for competitive environments. They also enhance complementary materials beautifully such as timber, metals, and stone finishes, making them easy to incorporate and compliment your existing brand colours.
WHAT INDUSTRIES OCEAN BLUES & INKY TEALS WORK BEST
- Automotive
- Financial services
- Luxury retail
HOW DISPLAYWISE EMBRACES COLOUR TRENDS
We combine deep blues with metallic accents, matte finishes and architectural lighting to create dimension and sophistication in both custom-built and modular environments. With our test-assemble service, we pre-build elements including graphics, painted finishes and colour-matched panels to ensure your chosen tones align perfectly with your PMS or brand palette. Paint colours and graphic prints can widely vary from digital PMS or Pantone colour values, so early testing is essential to get the perfect result for your brand and our team handles this with precision.
Want a premium, modern palette for your next activation or exhibition stand? Chat with DisplayWise about integrating blues, teals or biophilic design elements into your 2026 display strategy.
Want a quick chat? We guarantee you’ll hear back in less than 60 minutes*
4. Metallic Neutrals: Champagne, Warm Gold & Soft Pewter
Metallics continue to evolve and shift from bold, high-shine statements into soft, refined accents that elevate without overwhelming. In 2026, metallic colour trends for exhibition and pop up displays are expected to embody the tone of “quiet luxury,” blending timeless sophistication with subtle warmth. These tones also enhance any environment and when layered sparingly, metallics act as visual punctuation, guiding the customer journey and amplifying hero brand moments.
WHAT INDUSTRIES METALLIC NEUTRALS WORK BEST
- Fashion & beauty
- Technology (premium product lines)
- Homewares and interiors
HOW DISPLAYWISE EMBRACES COLOUR TRENDS
From metal trims and brushed paints through to pearlescent graphic applications, all metallic detailing is produced in-house for speed, accuracy and consistency. Our graphic and paint studios can also use water-based, low-emission paints if required along with samples provided that align with sustainability frameworks such as Ultra-Low VOC, GREENGUARD Gold and Global GreenTag. This approach delivers premium finishes while supporting the sustainability values many brands now prioritise. Pair this palette with trending materials from our 2026 Materials Trends insights blog, and metallic neutrals can transform your display into a contemporary, luxe experience.
Planning a pop up or exhibition stand in 2026? Chat with our team about using metallic neutrals to elevate your space.
5. Pantone Colour of the Year — Cloud Dancer
Pantone’s Colour of the Year for 2026, Cloud Dancer, is a soft, ethereal white that balances escapism with calm. It’s versatile, uplifting and pairs seamlessly with timber, pearlescent detailing and soft metallics, making it an ideal accent for design applications in brand experiences and custom exhibition stands. This colour trend for exhibition and pop up displays is the perfect example of using a key structural colour to anchor your space, that builds on your spectrum of brand colours.
HOW DISPLAYWISE EMBRACES COLOUR TRENDS
Whether used in lighting washes, graphic layers, or soft furnishings, Cloud Dancer offers a refreshing way to modernise your palette while retaining clarity and approachability. With a variety of colour stories to help refresh your design approach, this colour trend is equal parts contrast and harmony for 2026.
Love Pantone’s Colour of The Year? Contact DisplayWise to explore how we can create a stand-alone statement or combine it with other hues for your next display.
6. Modern Monochrome: High Contrast & Clean Simplicity
Monochrome is making a major resurgence in 2026 with it’s minimalist, modern aesthetic that’s incredibly effective for brands wanting clarity and sophistication. Not to be mistaken with colour blocking, monochrome is essentially one colour, using different variations of shades, tints and tones to create one cohesive look. Though, it’s often mistaken for just using black and white. Colour blocking on the other hand, pairs opposites on the colour wheel like blue/orange to create bold, unique combinations that easily stand out.
WHY MONOCHROME IS TRENDING IN 2026
Monochrome delivers immediate visual order, something highly valuable in busy exhibition halls and pop up environments. It strips away distraction and puts products, storytelling and lighting at the centre, and the 2026 shift is all about texture over tone. Think ribbed surfaces, soft sheens, stone-look laminates and diffused lighting that adds dimension to an otherwise simplified palette.
WHAT INDUSTRIES MONOCHROME WORKS BEST
Education/EdTech
Health/Wellness
Government/Utilities
Pharmaceuticals
HOW DISPLAYWISE EMBRACES COLOUR
In a monochrome palette, there’s nowhere to hide – every join, seam and surface transition is on show. That’s where our 25+ years of custom joinery expertise becomes a real advantage for brands looking to play with this palette. At DisplayWise, we engineer and fabricate with absolute precision, creating seamless edges and concealed fixings that hold up under the closest inspection. That’s why we apply architectural-level detailing, tight quality control procedures, and meticulous finishing across every element.
Ultimately, your brand palette will always anchor your space — it’s what builds recognition and trust. But layering in the right trend-led tones can keep your display feeling fresh, relevant and visually compelling for your audience. Colour is a strategic tool that can be used to influence movement, emotion and brand perception inside a space. Whether you’re planning an exhibition stand, retail pop up or experiential activation, selecting the right palette can significantly increase dwell time and customer engagement.
The DisplayWise team can guide you through colour trends for exhibitions and pop ups, pairing your brand identity with what’s emerging for 2026. Get in touch with us today to start working on your display brief that feels purposeful, modern and built to perform.
Going Green in 2026: Designing Smarter, More Sustainable Exhibition Stands
WRITTEN BY // TAYLAH CROME
REPURPOSED: MAY 2026
Sustainable exhibition stand design in the events industry has become a baseline expectation in 2026. With growing regulatory requirements, increased stakeholder scrutiny, and heightened environmental awareness, brands have increasingly sought out design and build partners who bring an eco-conscious mindset and can apply circular design principles to their exhibition projects.
At DisplayWise, we believe strong creative outcomes and environmental responsibility can work hand in hand. Through considered strategic planning, responsible material selection, reuse-focused design thinking, and partnerships with ethical suppliers, we help brands bring their stories to life in ways that are both impactful and lower in environmental footprint.
Industry Insights & Standards
As we move through 2026, sustainability standards within the exhibitions and events industry continue to evolve at pace. ESG reporting frameworks are now deeply embedded into corporate event briefs, with many organisations aligning their delivery expectations to global initiatives such as the Net Zero Carbon Events Pledge, which targets a 50% reduction in carbon emissions by 2030 and net-zero by 2050.
One of the most significant shifts is the mainstream adoption of circular economy principles. Brands are increasingly evaluating exhibition stands not only on their visual and experiential impact, but on how they are constructed, how durable they are, and what their end-of-life or reuse pathway looks like. As a result, modular and reusable design approaches are becoming a core consideration in the briefing stage, with greater emphasis on creating systems that can adapt and scale across multiple activations within a broader event calendar.
For further insight into building more sustainable display strategies, explore our top tips on creating exhibition solutions that reduce environmental impact while maintaining both functionality and design integrity at the link here.
PROJECT SPOTLIGHT : Jabra's Sustainable Exhibition Stand
Our collaboration with Jabra required an exhibition stand that could flex between its business and lifestyle markets without doubling its environmental footprint. The result was a modular, reusable build featuring high-end finishes, tech integration zones, and adaptable layouts. Built with ethically sourced timber and sustainable signage materials, the stand was designed to be reconfigured and reused across multiple activations with ease.
Want a sustainable exhibition stand that’s scalable with your brand without compromising on quality or impact? Talk to the team and we’ll help understand your key objectives to design a custom solution that’s both sustainable and striking.
Premium Stand Hire: A Smarter, Sustainable Option
For brands wanting premium impact without the full custom investment, our Premium Stand Hire collection offers a beautifully curated range of modular, pre-designed stands. Inspired by the latest design trends, these solutions blend elegance with economy and allow for repeated use with minimal environmental impact. With sizes ranging from 3x3m to 6x6m, the collection is perfect for brands seeking reusable, ready to hire options without compromising on customisation and brand impact.
Find out if more guidance if a Premium Hire or Custom Designed stand is right for your brand? Check our latest article on the pros and cons to choosing between Premium Hire and Custom Design.
PROJECT SPOTLIGHT : Toddleapp at Edutech for Sustainable Exhibition Stands
At EduTtech, Toddleapp set out to make a bold statement not just with their revolutionary teaching and learning platform, but with a standout and sustainable presence on the show floor. To bring their vision to life, they selected our Elba design from the Premium Stand Hire range, which included a sleek arched roofline, interactive touchscreens, and dedicated meeting zones. From educational digital graphics through to smart giveaways, every detail of the stand was carefully considered to align with Toddleapp’s brand ethos of being simple, smart, and impactful with sustainable exhibition stand design at the forefront.
Want a quick chat? We guarantee you’ll hear back in less than 60 minutes*
2026 Best Practices to Sustainable Exhibition Stands
At DisplayWise, our approach is always strategy-first: we ask where, how, and how often the stand will be used — so we can build with purpose, reduce waste, and protect your brand’s investment. We don’t just build, we help you plan for the long-term.
MODULAR Design Strategy
We recommend reusability and reconfiguration from the initial brief, if this meets your brand objectives in your custom display strategy. Understanding your full event calendar allows us to design with flexibility, minimising waste and maximising ROI.
Eco Material Sourcing
Dependent on the brand and briefing requirements, we select materials that meet stringent environmental criteria whilst ensuring safety and structural integrity of the build. Our eco-friendly supply chain and material sourcing includes:
- FSC® and PEFC™ Certified Timber
- PALBOARD® Terra (sustainable signage)
- Laminex and Polytec Certified surfaces
- Low & Very Low VOC Paints
- Astariglas® Cast Acrylic and GreenTick™ Acrylic
- Promeg® Polypropylene Sheets
- LED Energy-Efficient Lighting
- Eco Flooring
Responsible Waste & Logistics
Our logistics and end-of-life partnerships ensure that each project is delivered, reused, and retired with environmental responsibility in mind We pack components onto custom-built skids for efficient transport and minimal handling which reduces the number of trips required for delivery and installation, lowering fuel consumption and transport-related emissions. It also helps preserve the integrity of materials for multiple reuses — reducing waste and extending the lifecycle of each build.
We also partner with ethical and community-based organisations to ensure that materials are recycled, repurposed, or reused wherever possible including:
- Veolia Australia & New Zealand: Our source separation and dedicated collection services for materials such as paper, cardboard, timber, plastics, and general waste. This approach ensures optimal resource recovery and recycling, significantly reducing our environmental impact and landfill contribution.
- Reverse Garbage: An environmental co-operative committed to promoting sustainability through the reuse of waste materials. DisplayWise donates the following (but not limited to) suitable materials related to the exhibition industry including signage, fabrics, textiles, timber, plywood, plastics and foam.
- Freecycle: A public forum platform for the donation and re-use of materials.
- The Men’s Shed Association: Local community group to donate materials such as plywood, birch ply, and satin board for use in woodworking projects.
PROJECT SPOTLIGHT : Evie Networks Modular and Sustainable Exhibition Stand
In our partnership with Evie Networks, the brand approached DisplayWise with a clear brief: showcase their expanding EV infrastructure with purpose-driven design. In response, our team delivered a custom stand that reflected their clean energy ethos while being constructed with modular elements and recyclable materials. Specifically tailored for the 10×5 exhibition space, the modular design ensured it could be easily modified to accommodate a 6×3 or 3×3 configuration. This flexibility guaranteed the stand could be effectively utilised for future events, maximising its value and investment.
Considering a modular stand build for your next event? Get in touch with team to talk about your brand calendar and how we can support you with a reusable and premium build that will last for the long term.
Ultimately, sustainability is now a brand and attendee expectation, so your custom exhibition stand must do more than attract attention, it needs to reflect your values. At DisplayWise, we partner with brand and marketing teams to ensure every element of your custom solution is designed with intention from adaptable layouts and responsibly sourced materials through to modular frameworks that support multiple activations throughout its lifecycle.
We’re here to help you deliver an exceptional attendee experience with a reduced footprint, because sustainable exhibition stands aren’t just better for the planet — they’re better for your brand. Get in touch with DisplayWise to start sketching your next Custom Stand or Premium Hire design.
5 Ways to Increase Exhibition Stand Engagement
WRITTEN BY // JESSICA HEATHCOTE
UPDATED: FEBRUARY 2026
Exhibiting at a trade show is a major investment, regardless of whether you have a small custom space or a large footprint, and your stand needs to work hard for every square metre. That’s where smart, intentional exhibition stand engagement tactics come in.
Your custom stand should actively support your sales goals, spark meaningful conversations, and help you walk away with a strong lead pipeline that builds real business momentum. If you want to increase exhibition stand engagement and drive better results, you need to think beyond the build.
That’s why we’ve rounded up five proven tactics that will help your stand not only attract attention, but convert it too.
1. Create a destination, not just a space
First impressions matter and often, you only have seconds to make one. In a busy exhibition hall, your space needs to feel like a destination and that means creating visual impact from afar, plus giving your visitors a reason to stay once they arrive. Spatial design plays a crucial role in this. From intuitive layouts to open zones and quiet meeting nooks, every element should be carefully considered to support comfort, flow, and engagement.
PROJECT SPOTLIGHT : Subaru at Melbourne Motorshow 2025
At the 2025 Melbourne Motorshow, Subaru made an unforgettable statement with a bold, 240m² stand celebrating the Australasian launch of the all-new Forester. Inspired by the campaign theme “Own the Road and Conquer the Wild,” DisplayWise brought this message to life through a split-zone stand design that reflected both urban sophistication and rugged outdoor adventure.
A custom-built chevron-pattern back wall anchored the space, not only echoing Subaru’s brand direction but also concealing practical storage and supported an integrated next-gen LED screen. Bespoke props, including a sculpted red rock selfie moment and a directional signpost, added layers of storytelling while interactive elements like the Spin & Win activation encouraged visitors to engage on their own terms.
Ready to design a space that draws a crowd and keeps them there? Get in touch with DisplayWise to help you create a space that’s designed to feel like an experience, not just a display.
2. Make it personal
Forget sending out the same brochure to everyone! Increased exhibition stand engagement starts with audience insight and today’s attendees expect personalised, value-driven conversations that solve their problem or help fill a need. Start by equipping your on-stand team with talking points that resonate with specific visitor types whether that’s based on industry, buying intent, or account-level insight. The goal here is to connect in a way that feels tailored and thoughtful because it’s not about selling—it’s about understanding.
PROJECT SPOTLIGHT : Toll Government & Defence at Land Forces
In our latest collaboration with Toll Government & Defence, the brand needed a stand that showcased their end-to-end logistics capability across air, land, and robotic transport while also engaging a highly targeted audience.
To meet the brief, DisplayWise designed a custom-built space that combined strong brand storytelling with technical demonstrations. This consultative, value-first approach, helped the on-stand team build trust whilst generating more qualified leads. From the strategically placed meeting pods through to the large robotics demo area, Toll’s experts were able to easily adapt their discussions to suit each visitor’s needs.
Whether you’re looking to educate, inspire or delight your audience, get in touch with DisplayWise to create a custom stand that’s both on brand and supports your sales goals.
Want a quick chat? We guarantee you’ll hear back in less than 60 minutes*
3. Sensory Storytelling and Interactive Displays
The most engaging exhibition stands are more than just static displays, they’re an immersive experience that captivates from the moment you step inside. Whether it’s a hands-on product demo, an interactive touchscreen, or augmented reality that brings your product features to life, the goal is the same because when visitors participate, they remember.
As such, sensory storytelling has become a powerful tool for marketers on the trade show floor to increase exhibition stand engagement. From lighting effects and ambient sound through to motion-triggered content and use of specific scents, you can guide movement, set the mood, and reinforce your brand messaging in subtle but effective ways.
PROJECT SPOTLIGHT : PEUGEOT at Melbourne Motorshow 2025
At Melbourne MotorShow 2025, PEUGEOT didn’t just show up, they activated the senses with a thoughtful and clever campaign that underpinned every aspect of the stand build. Attendees had an exclusive opportunity to immerse themselves in the brand world of PEUGEOT, and to celebrate the new release vehicles, DisplayWise ensured the “Power of Allure” was at heart of the exhibition stand with the Allure Custom Fragrance Bar.
This unique custom element offered visitors a unique olfactory experience, blurring the line between physical product and emotional brand connection to increase exhibition stand engagement. Plus, complimentary samples and tester bottles were also handed out to visitors which ensured the experience of Allure was felt long after the exhibition experience. This was brilliant sensory storytelling you could see, feel, and smell—turning a product showcase into a memorable sensory journey.
Want to use the power of sensory marketing for your next custom exhibition stand? Get in touch with DisplayWise and discover how custom stand design can deepen brand connection and increase exhibition stand engagement for long-term loyalty.
4. Think beyond the product demo
To increase exhibition stand engagement and foster long term loyalty you need to demonstrate your expertise in real-time, not just have it on display. Live learning moments like mini-workshops, interactive tutorials, or future-focused talks give attendees a reason to stay longer, engage deeper, and associate your brand with industry leadership.
But these short sessions don’t need to be complex. Focus on common industry pain points or emerging trends, then wrap them in a sharp, digestible format with practical takeaways post-event that continues engagement beyond the show floor. It’s this added layer of value that builds trust and positions your brand as the go-to expert.
PROJECT SPOTLIGHT : UNOX at Fine Foods Expo
UNOX brought the heat (literally!) at Fine Food Expo with live cooking demonstrations that showcased the power and performance of their latest speed oven line. Throughout the event, chefs prepared food in real-time, allowing attendees to see, smell, and taste the results on the spot. These live sessions didn’t just demonstrate product functionality—they positioned UNOX as a trusted authority in food tech, offering valuable takeaways for chefs and business owners alike.
To extend the engagement beyond the show floor, UNOX also leveraged social media by sharing video replays of the demonstrations during and after the event, reinforcing key messages and reaching a broader digital audience.
Want to create a custom stand experience that’s both educational and increases engagement? Get in touch with DisplayWise to help your brand serve up substance with style for your next trade show.
5. Gamification and reward-driven experiences
There’s no doubt people love a challenge, or the chance to win and by adding a layer of play to your custom stand experience creates energy, and encourages interaction. From simple prize wheels and quizzes to tech-driven experiences such as leaderboard competitions, gamification taps into curiosity and reward-driven behaviour.
But it’s not just about the prize, it’s about how the activity ties back to your brand story. A well-executed game gives your team a reason to start conversations and keeps people at your stand longer, increasing the chance they’ll engage meaningfully.
PROJECT SPOTLIGHT : McPhersons at APP Conference
At the recent Australian Pharmacy Professional (AAP) Conference, McPherson’s partnered with DisplayWise to deliver a custom stand experience that blended education with playful, on-brand gamification. An interactive “Spin to Win” giveaway was produced to increase exhibition stand engagement and the chance to score free samples from one of five leading wellness brands in the McPherson’s portfolio.
Supported by LED-lit displays, illuminated archways, and easily accessible product shelving, the activation didn’t just attract attention—it gave pharmacy professionals a reason to stay longer, explore deeper, and engage meaningfully with the products on display.
Considering gamification to drive engagement on your exhibition stand? Talk to the team to start designing a custom stand experience that’s both fun and effective.
Ultimately, if your stand doesn’t grab attention, it won’t matter how strong your product or sales team is. Without foot traffic, you don’t get leads, and without leads, there’s no business pipeline. That’s why increasing exhibition stand engagement has never been more crucial. From live demos and gamified touchpoints through to sensory design and smart spatial flow, these are the tactics that will help turn visitor attention into customer action.
At DisplayWise, we’ve been designing exhibition stands for nearly twenty five years and visitor engagement remains at the forefront. Whether you’ve got a concept in mind or need some guidance, we’re here to support you every step of the way. Get in touch with the team to create something engaging (and amazing) for your next custom space on the trade show floor.
3 Fundamentals to Increase Sales at Exhibitions
WRITTEN BY // JESSICA HEATHCOTE
UPDATED: FEBRUARY 2026
Designing an amazing looking custom stand is just the beginning. To truly increase sales at exhibitions, your strategy needs to go deeper and connect creativity with purpose. That means showcasing your brand personality through smart design, engaging storytelling, and clear calls to action that guide visitors toward a meaningful next step.
While brand awareness is often the number one reason companies choose to exhibit (according to organiser insights), boosting sales and driving real commercial outcomes is a close second. A successful exhibition stand doesn’t just draw a crowd — it delivers measurable results. To do that, you need a strategy that aligns your brand story with defined sales goals and speaks directly to your target audience.
With nearly 25 years in the exhibition and events space, we’ve partnered with some of Australia’s leading brands to deliver stand experiences that not only impress, but convert. Let’s delve into our top 3 fundamentals that will help your brand increase sales at exhibitions.
1. Setting Clear Metrics
But first, let’s talk about metrics. Establishing clear sales goals for your custom exhibition stand is paramount. Outline specific and measurable objectives that align with your overall brand strategy and business objectives. Whether it’s acquiring a certain number of leads, closing deals on the spot or nurturing prospects for post-exhibition conversion, having well-defined metrics allows you to monitor and track your team’s progress throughout the show as well as attribute post-campaign activities.
Here are a few quick examples of measurable goals to help increase sales at exhibitions:
- Capture 150+ qualified leads using lead scanning or digital forms.
- Book 20 post-show follow-up meetings with new or existing prospects.
- Convert 3 major deals onsite through private client presentations or demos.
2. Develop a Strong Visual Identity
A well-designed custom exhibition stand does more than attract eyeballs, it creates a memorable brand experience. Plus, when executed correctly, it helps increase sales at exhibitions by guiding visitors along a seamless path to purchase. Ultimately, by staying true to your brand story, you help potential buyers feel connected and engaged with your custom space.
Here’s how to visually differentiate your brand and increase sales at exhibitions:
- Using purposeful materials, consistent messaging, and visuals that communicate not just what you do, but why you do it.
- Use bold colours, striking graphics, and clear signage that instantly communicates who you are and what you offer.
- Consider LED lighting or integrated lightboxes to highlight products and key messaging, drawing attention to high-value areas within your space. Read more on essential exhibitions stand light tips in our latest article.
- Ensure visual consistency across digital screens, printed materials, and promotional giveaways to reinforce recognition.
If you’re not sure where to start, get in touch with DisplayWise to help you develop a bespoke display strategy from concept storyboards to technical drawings and material selections, tailored to your brand’s personality and sales goals.
PROJECT SPOTLIGHT : Sydney Water at Sydney Royal Easter Show
Our partnership with Sydney Water at the Sydney Royal Easter Show is a standout example of how authentic storytelling supported lead capture goals. With a focus on environmental education and family-friendly engagement, Sydney Water needed a custom stand that would demand attention, spark curiosity, and reflect their strong commitment to sustainability — all while staying true to their corporate identity.
The result was a dynamic space where visitors could test their WaterIQ, meet Jila the Platypus, and pledge to take shorter showers, complete with a curated 4-minute Spotify playlist to encourage lasting behavioural change beyond the show floor. DisplayWise worked closely with Sydney Water to ensure every custom design decision aligned with the brand’s environmental values, from eco-conscious material selection through to thoughtful design features that extended the life of the stand beyond the event.
Whether you’re looking to educate, inspire or delight your audience, get in touch with DisplayWise to create a custom stand that’s both on brand and supports your sales goals.
Want a quick chat? We guarantee you’ll hear back in less than 60 minutes*
3. Leverage Lead Capture Technology
Incorporating the right tech into your custom exhibition stand strategy is also essential as we continue to adapt to a digital-first world. From lead scanners to social listening tools, technology can dramatically enhance your ability to increase sales at exhibitions.
Before the event, define your lead qualification strategy, including lead scoring criteria aligned with your sales funnel. Are you tracking cold, warm or hot leads? What defines a marketing-qualified lead (MQL) versus a sales-qualified lead (SQL)? Having clear metrics ensures you’re capturing the right data, not just more of it.
Once live at the event, use lead capture scanners or digital form tools to:
- Instantly collect attendee details
- Tag leads by quality or interest level
- Capture notes and assign next steps in real-time
Post-show, your CRM should tell the full story: how many leads were captured, how many converted, and how much sales pipeline or revenue was directly attributed to your exhibition efforts. Then, you can use it to prove ROI and refine your next exhibition presence. For more lead capture tips, check out our top 10 ways to leverage data collection on your custom stand.
PROJECT SPOTLIGHT : ŠKODA at Everything Electric
Our collaboration with ŠKODA at Everything Electric Sydney 2025 brought together interactive technology, smart engagement, and strategic lead capture, all in one high-energy experience.
Showcasing their latest electric vehicle, the Elroq, ŠKODA’s custom stand combined striking design with a clever digital activation: the “Charge Challenge.” This gamified bike experience encouraged visitors to pedal on stationary bikes to power up a virtual battery, all while pulsing lights, dynamic visuals, and music created a fully immersive atmosphere.
What made this experience especially impactful from a sales perspective included:
- Real-time engagement data: Each participant’s session was tracked, providing lead capture insights including participation rates and dwell time.
- High-volume footfall: Over 2,000 visitors engaged with the activation, significantly boosting lead count and brand exposure.
- Digital interaction: Attendees could opt-in to receive follow-up info, vehicle specs or test drive invites via email, seamlessly linking event interest to post-show sales nurturing.
Aligned with ŠKODA’s “Let’s Explore” brand message, the experience was fun, informative, and effective, proving that when technology and brand storytelling combine, you can drive real results to increase sales pipeline.
Want to make the most of your exhibition investment? DisplayWise can help you integrate the right technology with a premium build that not only tracks leads but also converts into real sales for long-term growth. Get in touch to find out how we can support your next custom stand with smart design that gets your brand measurable results.
Ultimately, increasing sales at exhibitions doesn’t happen by chance, it comes from a well-planned strategy that aligns your brand identity, product offering, and customer experience from pre-show to post-show. By focusing on these three fundamentals, you’re setting your brand up for genuine conversations, deeper connections, and measurable commercial outcomes.
At DisplayWise, we help brands turn exhibition goals into tangible results through custom-built displays that not only attracts attention but also drives conversions. Get in touch with our team to start planning your next successful show.