The pressure to deliver exceptional brand experiences within increasingly tight timelines and budgets is becoming a familiar challenge for marketing teams and creative agencies. Whether it’s a major exhibition stand, national brand activation, immersive pop-up or retail experience, the expectations remain high. Every investment needs to work harder to capture attention, engage audiences and deliver meaningful results.
Continue reading
In a competitive visual landscape, strong design is no longer just about aesthetics — it’s about creating environments that capture attention, guide behaviour and leave a lasting impression.
Continue reading
Pop-up retail bridges the gap between digital and physical engagement, offering brands a flexible and impactful way to build awareness, connect with audiences and create lasting impressions.
Continue reading
Winter may have only just arrived, but Spring will be here before you know it — and for brands across retail, events and exhibitions, the planning window is already narrowing.
Continue reading
AIME 2026 highlighted a clear shift in the exhibition landscape, where success is defined not just by presence, but by experience, connection, and measurable impact.
Continue reading
PUBLISHED: DECEMBER 2025
DisplayWise were thrilled to sponsor the 2025 B&T Awards again this year, celebrating the brightest talent across the advertising, media and creative industries. Embracing this year’s “Be Bold. Be Seen.” theme, our team enjoyed an unforgettable night, acknowledging industry excellence and engaging with the community that continues to drive innovation.
DisplayWise General Manager, Marketing, Lisa Cachia, presented the award for Best Experiential / Promotional Agency of the Year to Akcelo.
Lisa shared her thoughts on the 2025 B&T Awards and the industry’s continued push toward bold, impactful work:
“Each year, the B&T Awards remind us just how much creative power exists in our industry. And this year’s ‘Be Bold. Be Seen’ theme reflects exactly where we’re heading—braver ideas, creative thinking and bigger and more integrated experiences. We were excited to bring that energy to life through our activation at the 2025 B&T Awards, and celebrating outstanding work like Akcelo’s is a reminder of the innovation driving our sector forward.”
As an event sponsor for the 2025 B&T Awards, DisplayWise produced a custom photo moment that would welcome guests as they entered the gala dinner space. Inspired by the concept of bold creativity, the team leant into the dynamic linework of the iconic “D” in the DisplayWise logo, with the goal of deconstructing and disrupting the brand in a visually striking way.
Our design concept represented a transition from safe to bold, neutral to vibrant, static to alive. As guests moved through the space, the experience invited them to quite literally step into boldness.
This year’s look leant into vibrant gradients and high-impact tones like yellow, pink and purple, which captured the energetic, expressive aesthetic. The maximalist style also brought a sense of fun, confidence and creative edge, which aligned perfectly with the media and marketing audience.
Our open tunnel structure featured LED strip lighting, which was also thoughtfully designed with a dual purpose. The interior was illuminated with clean white light for camera-ready moments, while the exterior used interchangeable RGB lighting to match event branding and amplify the bold aesthetic. The tunnel was also engineered with flexibility in mind, using two free-standing archways that could be repositioned to suit the floor plan. Our team produced a custom, illuminated display plinth to hero an exclusive competition giveaway on the night, paired with a tailored AO sign presented on a premium easel.
Congratulations to all the 2025 B&T Awards finalists, especially those who walked away with the winning trophies, as well as a special thankyou to B&T Australia for hosting another incredible evening. Until next year!
Nam que numenet enit reperibeaque iuribust, officiditat saped magnihi litemporem.
Continue reading
This summer, your brand needs to be outdoors and experiential activations deliver the kind of brand engagement that digital channels simply can’t replicate — they’re immersive, unexpected, and made to be remembered.
Continue reading
This summer, your brand needs to be outdoors and experiential activations deliver the kind of brand engagement that digital channels simply can’t replicate — they’re immersive, unexpected, and made to be remembered.
Continue reading
This summer, your brand needs to be outdoors and experiential activations deliver the kind of brand engagement that digital channels simply can’t replicate — they’re immersive, unexpected, and made to be remembered.
Continue reading