Job description
Digital Marketing Manager
IMMEDIATE START
In this role, you will plan, deliver, and optimise digital initiatives that elevate our brands and drive client acquisition. This opportunity is ideal for a data‑driven, digitally savvy marketer with strong CRM capability and proven experience in B2B marketing.
The successful candidate will need to demonstrate a willingness to learn and work as part of a team. Care and pride in your work is a must along with your willingness to learn and grow.
Key responsibilities of this role include:
- Lead Generation Strategy & Execution: Develop, execute, and continuously optimise the digital marketing strategy to support business growth, with a clear focus on generating a strong pipeline of high‑quality, sales‑ready leads.
- Marketing Automation & HubSpot Ownership: Lead the adoption and optimisation of HubSpot across the business, including data hygiene, lead funnels, pipelines, dashboards, reporting, and marketing automations to improve conversion and attribution.
- Performance Marketing & Paid Media: Own performance marketing initiatives, managing paid media campaigns across Google Ads (in partnership with an external agency) and other relevant platforms to consistently achieve lead generation and cost‑per‑lead targets.
- Website & Landing Page Optimisation: Oversee company websites and landing pages, implementing B2B best practices to increase traffic, engagement, and conversions. Ensure a high‑quality user experience through effective design, content, navigation, and site performance.
- Email & Lifecycle Marketing: Plan and execute email marketing and lead nurture campaigns, building segmented audiences and running A/B tests to improve engagement, conversion, and retention across the funnel.
- SEO & Organic Growth: Align paid media initiatives with SEO and organic content strategies to maximise visibility, efficiency, and long‑term lead growth.
- Analytics & Reporting: Manage GA4 tracking and reporting, providing clear insights and actionable recommendations to continuously improve website performance, conversion funnels, and campaign effectiveness.
The ideal candidate:
- Tertiary qualifications in marketing or a related field, with 7+ years’ experience in a similar role.
- Must be able to work collaboratively in a small, high-performing team.
- Proactive, organised, and detail‑oriented.
- HubSpot experience is essential.
- WordPress experience is essential.
Apply:
If you love working in a creative environment, and thrive in an organisation where you can work autonomously, develop and execute great ideas, send us your CV via email to lisa@displaywise.com.au
Please note that only shortlisted candidates will be contacted
Location | Taren Point, Sydney |
|---|---|
Role | Full time |
Position | Digital Marketing Manager |