When it comes to creating lasting impact for your custom displays whether it be in an exhibition, retail space, or brand activation, there’s more to success than just technical expertise and creativity. The key to success lies in the strength of your partner relationships.
In a world where customers are craving instant gratification, product lifecycles are on the fast track and there’s an increased focus on sustainability commitments, it’s time to rethink what makes a supplier or partner truly stand out. From highlighting the importance of collaboration and transparent communication through to adaptability and post-project relationships, let’s dive into the key considerations that will provide a solid foundation for your custom display projects.
1. Collaboration Breeds Innovation
Successful projects are born from collaboration and innovation thrives in an environment where diverse perspectives are encouraged as well as thoughtfully challenged. It’s crucial to get your internal and external stakeholders on board right from the get-go and that means up to six months out from the event date depending on the size and scale of the project. Your partners and suppliers will work harder and go the extra mile for you if there’s a clear definition of project success.
Collective creative participation also nurtures a sense of togetherness and leads to better results. When you find the right team and play to each person’s strengths, you encourage a range of diverse perspectives from new ideas and innovations through to problem solving methods and creative solutions. At DisplayWise, we have consistently championed this approach and bring together the right people to push the boundaries in design and craftsmanship, creating premium displays that capture attention. Read more about our latest work with agency client, Bastion Experience and the Flowerbomb project.
2. Transparent Communication Builds Trust
Transparent communication is the foundation of trust in any relationship, and working with your partners and suppliers is no exception. And no, we’re not just talking about how much budget you have for the project! Transparent communication is all about ensuring your project team understand all the core challenges and how they work with you to overcome them and ensure success. Is your objective sales revenue related? Or do you need to demonstrate specific metrics for sign-ups or consult appointments booked? Whatever your challenges, being upfront with your supplier will ensure that your business outcomes and brand objectives are aligned to work towards a common goal for project success.
Don’t forget to streamline your communications too! When working on one or multiple projects, it is just as important to keep your lines of communications stringent and coordinated. According to Forbes, poor communication is still the primary contributor to project failure.. As such, you need to set these rules early on with your project team and be clear if you only want to receive emails or phone calls to document the project lifecycle progress. If you’re more flexible, let your stakeholders know you’ll accept WhatsApp, Slack, Text Messages or Teams Messenger Chat also. Whatever your preferred communication channel, make sure all stakeholders are familiar with the platform and can easily access. This will ensure everyone is on the same channel with the most up to date information and on track to meet the project deadlines.
3. Adaptability For the Unpredictable
Be prepared for the unexpected. In any event plan or project roll-out, there should always be a risk assessment or contingency plan for when the unexpected pops up. Brands and agencies alike need production partners who can navigate the unpredictable effectively and that comes with an experienced team. At DisplayWise, we’ve had over 22 years of experience, so we can anticipate potential challenges and proactively address the high-risk areas. Whether it be logistics and freight, material selection or repurposing the asset to ensure the project lifespan, our team are highly equipped to anticipate the road ahead and work with you to develop solutions. Read about our work with Dometic and how we managed their multi-use exhibition build across their roadshow.
4. Keep Up With What’s Trending
Conversely, efficient project execution is essential to capitalise on market trends and consumer behaviours. We work with brands and agencies alike to align their project outcomes with the target market and make recommendations based on a thorough market analysis. So, when you partner with DisplayWise, you’re not just acquiring a team with extensive experience, you’re building a team dedicated to anticipating, addressing and learning from the unpredictable to ensure your project’s success. Stay up to date with our latest Design Trends for brand activations here.
5. Sustainable Post-Project Relationships
However, project success isn’t the end – it could potentially be the beginning of a long-lasting relationship and we believe in nurturing partnerships to ensure each collaboration sets the stage for future success. Beyond the qualitative aspects, we recommend delving into the quantitative data and metrics gathered during the project too. You can analyse engagement rates, conversion metrics and audience reach to provide quick and valuable insights that go beyond subjective feedback, offering a more nuanced understanding of the project’s impact.
Structured post-project debrief meetings should also be integral in your approach with stakeholders. These meetings should go beyond general discussions and instead focus on a strategic analysis of what worked well and areas for improvement. Be sure to set clear objectives for these meetings, involve key stakeholders and set a tight agenda with actionable outcomes for a comprehensive assessment of the project. By engaging in thoughtful post-project evaluation, you’ll ensure the stakeholder partnership not only endures but flourishes into a strong and collaborative team for future campaign and display projects.
Ultimately, DisplayWise stands as your committed partner in achieving custom display success. From clear project definitions to transparent communication, we champion principles that ensure our clients’ results surpass expectations. Ready to enhance your custom display strategy? Contact us today and experience the difference of partnering with us.