Exhibitions and trade shows are important opportunities for brands to showcase their products and services to potential customers. One of the many key considerations when formulating your display strategy is considering whether to rig or not to rig.
From greater visibility and improved aesthetics to more flexibility and creating that competitive advantage, there are many associated benefits incorporating rigging can provide. Rigging can help enhance the visual impact of an exhibition stand, but it can also be a complex and costly process that requires careful planning.
We’ve rounded up our expert team of project managers and exhibition producers to give you their top tips on rigging for impact to elevate your brand at the show.
Do I need rigging for my stand?
The answer to this question ultimately depends on your exhibition objectives. Do you want to make a visually engaging and impactful brand statement? Increase visibility and draw people to your stand? Create a memorable brand story that leaves a lasting impression on visitors?
Anne Evers, General Manager Sales explains:
“It’s free real estate above your stand. This space is often overlooked, but it can be a valuable resource if you’re looking at ways to maximize your selling potential.”
It’s also important to assess the brand benefits against your budget to ensure you achieve a strong return on investment without compromising on the quality of your display. Having built over 12,000 display projects, DisplayWise has the expertise and knowledge to help guide you on the best possible choice specific to your brand and goals for the show.
What can be rigged?
When rigging for an exhibition stand, elements that can create an impactful brand statement may include audio-visual equipment, signage, lighting, draping, and decor. At DisplayWise, we’ve worked with our certified rigging partners on just about everything from the traditional signage banners, large LED screens and lighting through to chain metal draping for Hafele and metal extrusion with sheer coloured fabric for QCells. . However, the capability of your rigging space all depends on your stand location.
Does location matter?
The short answer is yes. Stand location is critical to rigging costs and some exhibition venues have restrictions on rigging points and weight capacity too, which can limit your options for rigging. If your stand is close to rigging points then it is easier and therefore less in labour costs to incorporate this into your space. At DisplayWise, we’ve worked in every exhibition and convention centre across the country, so we can offer advice and recommendations on the available stand location options for your brand.
How much budget should I allocate?
Rigging can be expensive so investing in rigging is an important decision. The budget required for rigging will depend on several factors, such as the size and complexity of your exhibition stand, the amount and type of rigging equipment required, the venue restrictions, and the duration of the exhibition. As an initial guide, we’d recommend 20-30% of your budget be allocated to this line item. DisplayWise offers over twenty years of advice and bespoke solutions on how to optimise your rigging budget to ensure you make the most out of your show experience without compromising on aesthetics.
What other design elements do I need to consider?
This is our speciality! One of the benefits of rigging is that it provides greater flexibility in terms of design and layout. When your display is suspended from the ceiling, you’re not limited by floor space, which means you can get really creative with your stand design. Our highly skilled Industrial Design team take the time to understand your brand and exhibition objectives to help you visually tell your story. We’ll work with you to develop and refine ideas and give guidance on the most impactful way to utilise the area above your stand.
Ultimately, if you are looking for display solutions that will make the most of your display space and give your exhibition the best possible presentation, then opting for rigging could be your solution. Our experienced team of professionals can work with you to create a display that will elevate your brand, maximise visual impact and create a stunning visual hierarchy for a memorable visitor experience. Get in touch today to discuss what solution is right for your brand to achieve success and reach your goals at the next tradeshow.
