Experiential marketing is the best way to bring your brand to life and really engage with your audience but it is constantly evolving. It’s important that you know how to stand out in the crowd while staying ahead of the curve.
“Whether you’re creating a pop-up stand, an exhibition stand or a retail point of sale; disruptive, colourful and innovative activations are going to make the biggest impact.”
Waleed Hassan Design Manager – Concepts
Here are the latest design trends hitting the industry.
Incorporating Art
From the catwalk to the city centre, the culmination of the arts and brand activations is one we are seeing more and more of. And it’s not surprising. Art evokes emotion as well as inspires and creates a world of imagination. When a brand successfully connects with their audience on an emotional level, they build their engagement which in turn will drive a strong path to conversion.
Collaborations
Collaborations have been occurring for years, it’s a tried and tested method and it is proven that it builds your reach and increases your brand authority.
But thanks to social media and the internet, these collaborations look and feel a bit different. Instagram and the rise of influences especially has given businesses a powerful approach that can help their products and services grow. Influencer Marketing is a lucrative industry that is expected to reach $16.9 billion in 2022 and with the rise of new platforms and formats, it’s important to stay ahead of the game.
Sustainability – Going Green
Over the last few years, we have seen a big shift in consumer behaviour. A more savvy, earth conscious shopper has emerged and the impact of Covid 19, has only increased this.
People are wanting to live a cleaner, more economical, sustainable life. From their food and clothing choices through to lighting and cars – our future is predictably different as we embrace a green economy.
When considering your stand, consider your materials, your energy usage and if relevant, your product packaging. If you are a retail or product-based brand, sustainable packaging should be a priority. Valued at $232 billion in 2020 this industry is forecast to grow at 5.7% annually, crossing $306 billion by 2026. DisplayWise also offer a long-term storage service should you wish to repurpose your stand for future use. If the display is no longer required, we will ensure responsible disposal or recycling methods through our strategic partners. Read more about our sustainability here
Metaverse – the rise of a digital phenomenon
Today’s buzzword, the ‘Metaverse’ gives brands an opportunity for innovation and connection through the digital world. Augmented and Virtual reality are the two biggest opportunities that can give you the WOW factor that set you apart from the competition.
If you have an event coming up, think about how you can create an immersive and collaborative space that leverages technology.
Do it for a cause
Cause marketing is a beneficial way of building brand perception and loyalty. By aligning with a cause or benefit that fits your company values, you increase your social responsibility image and credibility.
Best on ground
Earlier this year, Selfridges London unveiled a never before seen cultural collaboration between The Vasarely Foundation, Paco Rabanne and themselves. Following the Paco Rabanne S/S 22 fashion show, which showcased a new collection of feel good colours and textures inspired by renowned Op-Art artist Victor Vasarely and his use of hypnotic patterns; Universe was created as an exhibition-meets-retail space.
An immersive experience that embraced the illusion of depth; Selfridges London featured 55 pieces of art as well as 24 window displays and a virtual metaverse for their consumers to interact with.
This innovative and disruptive brand partnership is the first of its kind. Not only did it embrace a number of emerging trends, but it successfully delivered an impactful experience that had a very clear purpose, direction and execution.
Which trends will you be embracing at your next event?
