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DisplayWise celebrates 20 years

Following an unprecedented year for the Exhibition and Events Industry, DisplayWise is humbled and pleased to this year recognise our twentieth anniversary. Starting our journey as a small display business based in Sydney’s South, DisplayWise has grown exponentially and is now home to over 12,000 sqm of offices and production space across both Sydney and Melbourne.


Over the last two decades, DisplayWise has created thousands of displays for some of Australia’s most well-known brands. Servicing industries including automotive, technology, retail, banking, as well as government departments, DisplayWise has designed and produced many award-winning projects.


DisplayWise continues to push the boundaries in design and craftsmanship, always striving to challenge both ourselves and our clients to think outside the box and create displays to facilitate truly memorable experiences. As a market leader in innovative displays, the increasing use of technology has enabled DisplayWise to help bring our clients’ brands to life through truly engaging customer experiences across a variety of precincts.


Speaking of the anniversary, DisplayWise CEO Dylan Retif commented, “I am extremely proud to have led this company for the past two decades. Starting my career as an Industrial Designer, I have always been ‘hands-on’ in the business. I love to get involved in a brief, to work alongside our clients and to ensure that our designs are really at the forefront of innovation”.


In June 2018, Evolve Private Capital invested in DisplayWise to help accelerate a variety of growth initiatives, building on the existing strong foundations of the business. DisplayWise has since invested heavily in expanding the team, brand and production capabilities. Following a full brand relaunch in 2019, DisplayWise has further diversified revenue streams, opened a new modern production facility in Melbourne, invested in new automated equipment and expanded its national footprint.


In July 2019, DisplayWise also merged with leading exhibition hire business, Creative Hire, to provide a more holistic solution for our clients. The two businesses are now co-located and are able to provide a better solution for clients while leveraging greater back-office efficiencies.


The COVID pandemic obviously imposed many challenges for all businesses in the Events and Exhibitions industry, however, DisplayWise forged forward through this period, continuing to diversify the business to gain even greater market penetration within the Experiential, Events and Retail space, to complement our market-leading Exhibition offering.


Going forward, Retif acknowledges that the industry will be in a period of recovery. “There is no question that every single company in our industry has been affected by the COVID-19 pandemic”, Retif commented. “We’re in the business of creating experiences in face-to-face environments, and whilst that was put on hold for a period of time, our clients are ready and excited to get their brands back out there again”.


Over the coming weeks, DisplayWise will share some of the best and most memorable projects from our twenty-year history, along with a series of campaigns to commemorate the milestone.

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