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DisplayWise & Creative Hire host Prime Minister Scott Morrison

Displaywise and Creative Hire host prime minister Scott Morrison to discuss a safe reopening for business exhibitions and events.

Prime Minister Scott Morrison Visits DisplayWise & Creative Hire to Meet With Industry Leaders and Discuss How the Events and Exhibitions Industry Can Pivot in Response to COVID-19

Following almost 6 months of closure for the Business Exhibitions and Events industry, DisplayWise and Creative Hire invited Prime Minister Scott Morrison to their Sydney Head Offices to discuss the impact that COVID-19 has had on the sector and the next steps toward a safe re-opening.


Inviting other key industry leaders to attend the discussion, DisplayWise leveraged its existing relationship with Prime Minister Morrison, who is already known to owners Dylan Retif and Jason Cachia. Amongst those in attendance were Exhibition and Event Association of Australasia (EEAA) Chief Executive Claudia Sagripanti, ICC Sydney CEO Geoff Donaghy and Meeting & Events Australia CEO Robyn Johnson.


Like many businesses in our industry, DisplayWise and Creative Hire suffered an immediate loss of almost 100% of revenues, as the COVID-19 pandemic forced the closure of indoor functions such as exhibitions and business events from March 2020 onwards. The meeting was chaired by DisplayWise CEO Dylan Retif who facilitated an open discussion regarding the challenges currently faced by the industry and the various initiatives necessary to provide confidence across the sector at all levels – from event organisers and venues, through to exhibiting businesses, display builders and attendees.


Creative Hire Managing Director, Tim Russell, commented that business exhibitions and events can play a key role in an economic rebound and that it was well known that these events are often used as a platform for launching new products and innovations. There was broad industry agreement that these events provide an opportunity for exhibitors to interact with their industry peers in a way that cannot be done remotely or via virtual platforms.


There was confidence throughout the group that the sector could manage a safe re-opening in a much more controlled manner than currently being experienced in the retail and other sectors. “We have the technology to ensure social distancing by attendees, we can design events to allow more space, we can reduce the need for contact between people – we can do this much safer than many other indoor venues where the flow of people is not able to be controlled” explained Dylan Retif.

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